High Frequency Laser Ranging Sensor
The module operates with a laser wavelength of 905 nanometers, falling within the near-infrared spectrum, which ensures minimal transmission loss in the atmosphere and poses negligible risk of harm to human eyes. Laser sensors with a 700-meter (standard specs) range typically offer high accuracy and extensive ranging capabilities, making them well-suited for applications requiring long-distance measurements. These sensors find widespread use in military, aerospace, surveying, geological exploration, and other related fields.
high speed laser sensor, high frequency laser distance sensor, high speed laser module CHENGDU MESKERNEL INTEGRATED TECHNOLOGY CO.,LTD , https://www.meskernel.com
In January 2013, American pop sensation Lady Gaga found herself in a tricky situation. Despite her iconic and extravagant outfits that once captivated the world, her concert tickets were priced as low as $19, yet they still sold out quickly. Some fans expressed their disappointment, saying, “Gaga has always been fresh, but she keeps relying on shock tactics, which have made me lose interest.†Her declining popularity was not only due to negative press, but mainly because audiences had grown tired of her over-the-top fashion choices and no longer wanted to follow them.
This kind of "eye-catching" strategy isn't unique to celebrities. In the sanitary ware industry, companies are also using similar methods to grab attention and boost sales. At last year's Shanghai exhibition, Xintaihe Sanitary Ware invited Ding Lulu to appear in a provocative outfit while bathing at the event’s highlight spot, drawing huge crowds. Other companies hired foreign models with bare upper bodies, displaying brand names on their chests for maximum exposure. Even “seductive bathroom experiences†have become a common feature at some trade shows. But behind these flashy marketing tactics, is it truly boosting sales or just reflecting the desperation of struggling businesses?
Domestic sales for many sanitary product companies have been stagnant, partly due to low consumer awareness. With the global economy recovering slowly after the financial crisis, trade disputes have increased, and Chinese sanitary products often face barriers abroad. As a result, many export-focused companies have shifted their focus back to the domestic market. Zhang Xinming, General Manager of Dongpeng Sanitary Ware, explained that this shift is necessary given the current economic climate.
However, the domestic market isn’t any easier. The national real estate regulations have created uncertainty, causing buyers to hold off on purchases. Rising prices and growing inflation expectations are also putting pressure on consumers. All these factors hang like the sword of Damocles over the sanitary ware industry. Additionally, most companies still rely on traditional sales channels, focusing mainly on first- and second-tier cities, leaving third- and fourth-tier markets underdeveloped. This limits their growth and leaves many companies in a difficult position.
To tackle these challenges, domestic-focused sanitary companies are now making every effort to capture consumer attention. Since the bathroom industry is not highly visible, the main goal of their marketing is to gain recognition, build brand awareness, and ultimately increase sales. Many companies are partnering with celebrities and using various promotional strategies to make their brands memorable. However, the competition has led some firms to take the wrong path—prioritizing gimmicks over substance. Examples like the controversial “Ding Lulu bath†campaign show how far some will go for attention.
Is this kind of eye-catching promotion a smart move or a short-term fix? A Wrigley dealer pointed out that while celebrity endorsements can generate quick attention, they don’t last long, and dealers aren’t willing to invest in such tactics. He hopes companies will take a more responsible approach, focusing on cultural and meaningful promotions instead.
Zhang Xinming from Dongpeng Sanitary Ware believes that while marketing is important, the key lies in building real brand value. “The core of our marketing strategy is branding,†he said. “We need not only effective strategies but also high-quality products and services to establish true brand equity.â€
The author believes that Chinese sanitary companies are facing unprecedented internal and external challenges. Blindly following flashy marketing tactics won’t survive the test of time. In an era of more rational consumer behavior, companies should use this opportunity to strengthen themselves—by upgrading products, innovating independently, and increasing product value. Only then can they truly contribute to the development of the building materials industry and achieve sustainable growth both domestically and internationally.