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In the first half of the year, the domestic hardware machinery and mold industry showed steady growth, though at a slower pace compared to previous years. According to recent data, market sales rose by 9.6% year-on-year, with expectations for similar performance in the second half of the year. "Despite the slowdown, the industry is still growing," said the general manager of Dongguan Jinming International Machinery Mould City, adding that the sector is undergoing transformation to stay competitive.
As global economic conditions become more complex and industry growth slows, a visit to several professional hardware machinery and mold markets in Dongguan revealed a common sentiment: increased pressure on investment and operations. "It's hard to sell now. Finding double-digit growth like before is nearly impossible," one vendor shared. With the rapid development of domestic specialized markets, supply has surged, leading to greater competition and higher operational costs. At the same time, advancements in technology and evolving consumer preferences are reshaping the landscape.
"Previously, these markets thrived on cash transactions, spot trading, and physical presence. Now, they're facing new challenges from informatization, e-commerce, financial innovation, and modern logistics," explained Li Guangdong, a special advisor at the Dongguan Hardware Machinery Mould Industry Association. He emphasized that the only way forward is through differentiation, technological upgrades, and improved service models to remain competitive in an ever-changing environment.
Branding, specialization, and scale have become essential for survival. As consumer demand shifts toward quality and brand value, low-quality products are being gradually replaced by premium, branded alternatives. "Jinming International Brand Machinery Trading Zone (Machine 4S Shop Display Center) focuses on serving strength-oriented enterprises by offering high-quality, specialized, and refined machine tools that meet diverse customer needs," Li added.
Beyond branding, the rise of the information age has pushed professional markets to embrace digital transformation. E-commerce, in particular, is becoming a crucial tool for marketing, transaction management, and business expansion. "E-commerce is no longer optional—it’s a necessity for the future of the industry," Li stated.
To support this shift, Dongguan Jinming International Machinery Mould City launched its first mobile internet e-commerce platform, Jinjitong, which provides merchants with online promotion, digital transactions, and streamlined settlements. This innovative approach is helping businesses operate faster and more efficiently.
In today’s rapidly evolving market, relying solely on traditional methods won’t be enough. The key to long-term success lies in integrating digital solutions with physical operations, offering comprehensive services, and continuously innovating business models. Only then can the hardware and machinery mold industry maintain its relevance and stand strong in the face of competition.