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In the world of online marketing, different strategies are used by various players. The master follows the way, the Chinese rely on technique, and others just push hard—trying to achieve results through brute force. However, to truly succeed in digital marketing, one must understand the underlying principles, such as Baidu’s ranking algorithms, consumer psychology, and the natural flow of information. This is what “Dao†emphasizes—using the laws of nature and human behavior to achieve goals.
Chinese marketers often use their technical skills to solve problems effectively. But forcing people to refer to you without real value is reckless and unscrupulous. Such an approach may only waste time and resources. Once you grasp the knowledge and techniques, it's important to recognize the importance of external link building. Initially, many relied on simple, outdated methods like mass linking, but over time, they evolved, using tools to automate and improve the quality of their backlinks. Then came the realization of the importance of PR—building relationships with high-quality websites, forming partnerships, and gradually increasing the authority of their own site.
Wan Guan Hardware & Electrical Industry has developed a comprehensive approach to online marketing. Their strategy includes:
- An innovative integrated network marketing model
- Two key promotion areas: thematic and platform-based
- Three core elements: competitive analysis, product differentiation, and user experience architecture
They employ 18 different promotional methods, including SEO, B2B platforms, classified ads, forums, SNS, Q&A sites, encyclopedias, blogs, Weibo, WeChat, IM, email marketing, videos, links, and online advertising.
The trend in modern online marketing lies in integration and innovation, especially in the hardware and electrical industry. Integration is reflected in three main aspects: media integration, marketing method integration, and goal alignment. Innovation focuses on emotional engagement with customers, making them feel that they're interacting with a real person, not just a cold industrial machine. It's about creating warmth, personality, and depth rather than sterile, standardized interactions.
Thematic and platform-based promotions are central to this approach. By emphasizing customer emotions, brands can build loyalty and trust. The ultimate goal of Wan Guan’s online marketing is to establish an online marketplace for hardware and electrical products and solidify its brand presence. They create engaging, industry-specific topics by combining companies and products with shared attributes, fostering interaction and innovation. Through ads, internal searches, soft articles, product encyclopedias, and bidding campaigns, they successfully integrate business promotion with platform growth.
Competition analysis is crucial in product promotion. A successful marketer must think critically and compare effectively. In the past, when the hardware market was less saturated, simple promotions worked. Now, with more competition, every detail matters—targeting, regional focus, pricing, and service. Understanding where you stand compared to competitors helps identify your unique selling points.
Product differentiation is essential. Even in a small niche, each merchant needs a distinct position in the market. It's not about quantity, but about finding one strong foothold. Market competition is ultimately a battle of ideas, not just products. Differentiation in promotion can create a powerful impact.
Experience architecture involves connecting all customer touchpoints and analyzing the entire journey. Are you delivering a memorable experience? Many users in the hardware and electrical industry are no longer beginners—they know the web well. From title creation to content design, every element plays a role in engaging users emotionally.
With these 18 promotional methods, Wan Guan continuously refines and enhances their strategies. Here are six key tips for effective promotion:
1. Focus on both human resources and software tools
2. Combine local and national promotion efforts
3. Balance free and paid promotional activities
4. Promote both within and outside your website
5. Target both buyers and suppliers
6. Strengthen both your main team and specialized units
By following these principles, Wan Guan has built a strong and sustainable online marketing strategy that reflects both innovation and deep understanding of the industry.