The interest game between furniture manufacturers, dealers and home stores has never stopped. In 2011, when the industry shuffled and the brand concentration increased, the contradiction between the three parties accelerated. Recently, at a forum organized by the National Chamber of Commerce and Industry Furniture and Decoration Chamber of Commerce, furniture manufacturers, distributors and distribution industry representatives were all present. Under the promotion of the theme of "cooperation and win-win", the rent problem of home stores became a contradiction key point. Furniture manufacturers and distributors have joined forces to "fight the landlords", and home furnishing stores have encountered an unprecedented situation of forced palaces. Rent reduction in the store may become the only way to balance the interests of the three parties. The dealer happiness index is too low, due to the high rents in home stores? The head of the Federation of Industry and Commerce mentioned a set of figures: the dealer's happiness index. That is, when the rent accounts for 10% of the turnover, the dealer makes a lot of money; when it accounts for 15%, there are still four to five points of profit; when it accounts for 20%, the capital preservation starts; when it exceeds 20%, the dealer Tears are about to fall. The dealer's happiness index seems to be inversely proportional to the rental price of the store. Mr. Wang Dawei, chairman of Klass Furniture, revealed that the performance of furniture companies in 2011 has been growing and profits have been declining. Some home furnishing stores have been opened in Tier 5 cities, which has led to many flat, profitable, flat and loss-making stores. It seems that only the reduction of tax-exempt rents in stores can make dealers have the ambition to "heat up together" with everyone. The person in charge of a brand admitted that when the rent accounted for 20%, the store had no money. Now 50%, 80%, and even all of the sales of many companies are used to pay rent. "The role of the store in the furniture industry is equivalent to the government. When the industry is difficult, the" government "should take action to provide support for the healthy development of the industry; suppliers and factories are the parents of the dealers, and the children, these migrant workers When the frontline struggles with difficulties, I also hope that our "parents" can support us. " Furniture companies call on the group to warm up and board the "Noah's Ark" "Pig raising is worse than killing pigs, and it is better to sell meat than killing pigs." President Gu Jiawang revealed that the dealer's investment success rate is still relatively high before 2009, and it has been declining in 2010 and 2011. The circulation industry has played an active role in the development of the industry in recent years, allowing the furniture industry to enter the expressway from the original machined road, but now the tolls of the expressway are too high and the extension speed is too fast, many furniture companies can't control it . Furniture companies urge everyone to join the group to warm up before they can board the "Noah's Ark" together. A dealer named Zhang confessed that the market is currently undergoing three major reshuffles: First, home stores are being reshuffled. National home stores led by Red Star Macalline and Actual Home are gradually devouring local small and medium-sized stores; second, Distributors began to reshuffle. Distributors without financial strength have fallen down a large number, and many dealers began to withdraw their stores. Third, factories began to reshuffle. Sales surfaced on the surface of growth, but in fact profits fell significantly. Only when the three parties of the store, the dealer and the factory unite to overcome the difficulties, can they board the Noah's Ark. "Although the market is under great pressure and there are still many unsatisfactory areas, we are still full of information about the future." Furniture chairman Wen Shiquan said that he must be grateful for the home store. After all, the development of the circulation industry is the whole The acceleration of the home furnishing industry has contributed greatly. At the same time, home furnishing companies should not avoid talking about shuffling or afraid of shuffling. This is an era of market economy and an inevitable law of market development. Appropriate weight-loss, thinking about development strategies, welcoming the future with full of fighting spirit, and holding all groups to keep warm are the most important magic weapon to overcome difficulties. Some home stores "compromise" and promise to reduce rents in 2012 Liu Chen, secretary general of the Beijing Market Association Home Furnishing Branch, said that it is important to embrace a group of people with a warm, harmonious and win-win attitude. Under the joint request of manufacturers, dealers and associations, Liu Changhe, the general manager of Chengwaicheng, took the lead in expressing his position. He was very concerned about the plight of dealers and manufacturers. For the common development of multiple interests, Chengwaicheng will make a compromise on rent ". And it is recommended that everyone sit together and calculate the accounts to see how adjustments can be made to ensure a win-win situation for multiple parties. The household industry must have a sense of crisis. Yin Bo, general manager of Lan Jinglijia, believes that in the face of industry crisis and market changes, research opportunities are the most important. The situation of each enterprise is different. As the Lan Jingli family, it is appropriate to adjust the rent in a timely manner to meet the changes in the market. The person in charge of Ouhua Shangmei admitted that the decline in the building materials market this year is very serious. They are also actively exploring new marketing models to provide manufacturers and distributors with a broader development space. In the second half of 2011, the opening of Ouhua Shangmei Direct Sales Square triggered a reflection on the new model in the industry. "Not only rent reduction, even no rent, and unified system management by the store, the agent directly purchases, of which 20% -30% of the gross profit to sell." This model is causing industry attention. Some small and medium-sized stores have already taken the lead in actively reducing rents. A Tianjin store representative said that the rent has been reduced by 10% -20% during New Year's Day. 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