As we all know, custom-made furniture is also different from the "what you see is what you get" sales model of products because of the specificity of its products. Relatively speaking, its profit margin is relatively large! I have been working in this industry for 7 years and I know more about the whole industry. The origin of custom furniture can be traced back to the middle and late 1990s in China. For example, the cabinet industry leader Oupai began in 1994. Later in this period, the north such as Kang Jie, the south such as Oupai, etc., and the East China such as Wo Le These enterprises have begun to set foot in the rise like mushrooms. The overall wardrobe is 5-8 years later than the cabinets. At present, the leading wardrobe company Sofia is only established in 2003. As of today, for the overall cabinet, 18 years have passed, and the overall wardrobe is almost 10 years. At present, in the market, in the industry, the development is relatively good, and it is still one of the few! This also fully shows that the water in this industry is also relatively deep. If you are not careful, you may choke a few bites of mixed water, and even worse, it may sink until it is over the top of your head! This can be seen from the few in and out of the "beautiful" home appliance predators! The rise of a brand is inseparable from the most basic 4P (product Product, price, promotion, place channel). I have been serving in a previous company (Piano Cabinet) for 6 years. This company is also a star enterprise in the custom industry. During this period, we grew up with the company. I remember it very clearly, and it was a very deep sentence. The leader of this enterprise, Mr. Ma, said: Recalling the development process of Piano in the past few years, I was confused at the time. Is marketing fromEMKT.com.cn done well Can you skip the production link? It was later discovered that some links could not be skipped! The development and Growth of the enterprise must be inseparable from the profound "internal strength" of our enterprise! Therefore, the cross-industry "big crocodiles" are also the same to cut into the custom industry, without the most basic products! The product is the key. As far as I know, some of the predators who have stepped into customization have some operations that are not very ideal. There are many reasons why the product has not yet figured out! The standards are confusing, and even the model standard configuration modules sampled in the specialty stores have such and various problems. Even some people who want to eat big fat at the beginning, like the mature companies in the industry, how many color plates, how many standard cabinet series, etc., are too optimistic about their operation to enter the market, often lead to "indigestion" "Complaints from franchisees!" The chaos was fought at the beginning, this is a must! The Quanyou custom wardrobe project I am currently working on is very cautious about this. In order to test our products, we first opened a flagship store ourselves. In the process of opening our own flagship store, we also exposed problems with our products, but these are good things and we can correct them. During the operation of the flagship store, after each positive order is produced, it is tested in the workshop and shipped without problems! Later in the franchise process, the model of the franchise shop must be shipped in the workshop before it is shipped without problems, so that some of the replenishment problems that occur in the model store of the franchise store can be solved to the greatest extent!
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