Birthplace fraud-real estate posing as a big brand

On September 26, inspectors came to the fourth floor furniture area of ​​Chenneng Hardware City in Beihuan Mall located in Daowai District for inspection. In a furniture store under the name of a direct selling factory of a furniture company in Chengdu, the inspectors found that the furniture they sold had a strong irritating smell. The shopping guide said that the products sold by Chengdu manufacturers are cheaper because of direct sales. The inspector showed the certificate to the shop guide of the shop to explain the intention and asked for random inspection of the furniture in the shop. At this time, the shopping guide changed his mouth and said: "The origin of the furniture is Xianghe, Hebei."

Why did the furniture produced by the big manufacturers in Chengdu become those produced by the small factory in Xianghe in just a few minutes? The inspector asked the shopping guide to show the furniture quality inspection report and furniture instruction manual, but the shopping guide could not take it out. Therefore, it is impossible to prove the origin of these furniture, let alone prove that these furniture are qualified products.

In another furniture store in the furniture store, inspectors also found furniture with a strong pungent odor. The shopping guide of this furniture store claimed that all the furniture in their store was produced by a large manufacturer in Guangzhou. But like the previous company, the shopping guide cannot provide the quality inspection report of the furniture sold, and the relevant materials that can prove the origin of the furniture and the materials used. According to industry sources, these furniture are actually produced by some small processing plants in Jiangbei, and the sellers use the name of a large foreign manufacturer to deceive consumers.

Inspectors found similar situations in furniture stores such as Lihua Furniture Decoration Materials City and Dongfangjiayuan Hongqi Store. Many sellers were unable to produce furniture quality inspection reports and related material certificates.

The instruction manual is invisible-it is obvious that sales are difficult to get a commission

In this inspection, the seller did not provide the instruction manual of the furniture to the customer, which is a problem encountered in almost all furniture stores. According to the relevant regulations, the instruction manual system must be implemented when selling furniture commodities. The Municipal Furniture Industry Association has carried out many publicity and explanations to our city's furniture enterprises and distributors. However, the regulations have been implemented for five years, but few people have followed them. Some shopping guides have n’t even heard of the furniture but also have instructions for use. Why is a national mandatory provision still not well implemented after nearly 5 years of implementation?

According to Secretary-General Bai Junhe of the Harbin Furniture Industry Association, shopping guides do not provide customers with instruction manuals, many of which are based on their own interests. At present, most of the shopping guide staff in the city's furniture malls consist of two parts. One part is the base salary, and the other part is the sales commission. Most of the income of the shopping guides comes from the sales commission. In order to be able to sell more goods, they will refer to the particle board as "grain solid wood". And the furniture made of chipboard is stained with solid wood, so its value naturally rises, and it will also win the favor of some customers who prefer solid wood furniture. However, if the shopping guide shows the instruction manual of the furniture to the customer, the real name of the materials used in the furniture will be clearly written on it, so that the materials such as "grain solid wood" said by the shopping guide will have no place to escape.

The reporter followed the inspectors to the Yiming Furniture Store in Lihua Furniture and Decoration Materials City. The shopping guide introduced that the furniture in the store was made of "grain solid wood". When it was pointed out that "grain solid wood" is particle board, the shopping guide said: "'grain solid wood' is completely different from particle board. 'Granular solid wood' is a board made by crushing wood and then processed. Use this kind of board The furniture produced is durable and not easily deformed. In some aspects, it even exceeds solid wood furniture. The furniture in our store is made of 'grain solid wood'. "When asked for the instruction manual for the furniture from the shopping guide, the shopping guide said that the store Not there.

It is understood that according to the requirements of the national mandatory standards, furniture sales must be accompanied by "Furniture Instructions", which should include at least six aspects: the name that reflects the true attributes of the furniture; the purpose of the furniture and the environmental conditions of use, and the transportation , Installation, use and maintenance methods; the control indicators of the materials or paints used in furniture that actually contain toxic or radioactive substances must be explained; if used improperly, it may cause toxic and harmful substances in the furniture to adversely affect consumers If necessary, the precautions and protective measures must be stated; the specific model and date of production of the furniture must be indicated; and safety warnings should be given to the contents related to safety. For most consumers who do not understand furniture, without this instruction manual, choosing furniture is really a fool.

Shopping guide nonsense-misleading consumption

Another common problem discovered during this inspection was that many furniture shopping guides lacked knowledge about furniture, so they were mostly ambiguous when introducing customers. The reason for this problem is that most of the furniture buyers in our city adopt the training method of master and apprentice. Many old shopping guides do not understand the new regulations introduced by the country in recent years. Therefore, they will not mention these regulations when training new shopping guides, causing some shopping guides to mislead customers when introducing products to customers. .

During the inspection, the inspectors found that many shopping guides described the furniture made of rubber wood as oak. Oak and rubber wood are two different wood species, oak is much more expensive than rubber wood. It is understood that oak is mainly produced in North America, the texture is straight and uniform, the wood is hard, and the physical properties are very stable, while rubber wood is mainly produced in Southeast Asia and Hainan, and the texture is chaotic and short, both mechanical properties and aesthetics are not as good as oak. In addition, some shopping guides describe the comprehensive wooden furniture as solid wood furniture, and the solid wood furniture as all solid wood furniture.

In addition, because glass furniture has been loved by some consumers in recent years, some shopping guides have described ordinary glass as "strengthened glass." It is understood that there are actually only two kinds of glass, one is tempered glass and the other is ordinary glass. During the inspection, a shopping guide who distributes glass furniture introduced to the investigators, "Although our products are not tempered glass, they use" reinforced glass ", the performance is much better than ordinary glass, and the price is much cheaper than tempered glass. "Inspectors immediately pointed out that there are only two kinds of glass, and there is no so-called" strengthened glass. "

According to industry insiders, because shopping guides do not understand furniture products, it is not uncommon to mislead customers. For example, the statement of high-density sponge itself is correct, but most of the shopping guides said that when introducing products to customers, the harder the sponge, the higher the density, which caused misleading to the customer and made the customer feel the sponge in the sofa. The harder the better. In fact, hardness and density are completely two concepts. Many recycled sponges are also very hard, but the quality is not good.

In view of the problems found in the inspection, the inspectors put forward suggestions for improvement to the person in charge of the furniture store, and the inspected company also expressed that it would seriously rectify the problems exposed during the inspection. Secretary-General Bai Junhe pointed out that the next step is to organize targeted training within the industry to enable furniture shopping guides to meet the service standards required by relevant state departments. At the same time, a group of honest and trustworthy enterprises were selected within the industry to form a furniture integrity alliance to recommend to consumers, so that those who sell counterfeit and inferior furniture products have no room for survival, and consumers have a transparent and reliable furniture market.

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