Interviewed person : Qiu Jiaqiang, general manager of the Eastern China District of Xiangbai Family

Interview with Time: August 18, 2009

Interview Location : Suzhou Xiangbai Family Store

Foreword:

In 2002 , the pine furniture market was occupied by more than half of the Jiangshan people in Sichuan; in 2003 , Xuzhou was born the first pine furniture brand-Xiang Bai Nian, since then Xuzhou pine furniture has sprung up like mushrooms. In just six years, with its careful selection of materials, exquisite workmanship, and developed logistics, it has a tendency to dominate the pine world, occupying nearly 80% of the market. Why, the development of Xuzhou pine furniture is so rapid and legendary? A reporter from the Furniture Shopping Network was fortunate to interview Qiu Jiaqiang, general manager of the Eastern China District of Xiangbai Family. He was in his twenties, but he has been in the furniture industry for nearly ten years. Today, he will tell you about the rise of Xuzhou pine furniture.



(General Manager of Xiangbai Family East China: Qiu Jiaqiang)

Once faced the dilemma of transformation

"When it comes to Xuzhou pine furniture, you have to mention its originator-Xiangbai Nian, which is just a brand of Xuzhou Huaxu Furniture Co., Ltd. As early as 1997 , Huaxu Furniture Co., Ltd. began to make furniture, The original positioning was metal furniture and multifunctional sofas. At that time, no one knew Hua Xu, because it was unknown to many other Xuzhou furniture factories. Later, because of fierce market competition, the price war reached an intensified level, and many small businesses did not support it. Going down and going bankrupt, only three of them remain, Huaxu, Yonglian, and Yongxing, (where Yongxing is the manufacturer of the Xiangbai family). These three of us also face the dilemma of having to transform. The manufacturer has no profit at all. "

"Later in 2003 , Xiangbainian took the initiative to learn from the then famous Sichuan pine wood Xianglixie. It can be said that Sichuan pine wood furniture was the teacher of Xuzhou pine wood furniture. In the future, it will show its unique characteristics. It will focus more on the selection of materials, such as the door panels of the desktop and the wardrobe. The surface is made more meticulously. The pattern matching is accurate, either small patterns or large patterns. At the same time, the tree will never be exposed. Outside, the overall beauty is very strong. "Therefore, the successful transformation of the Xiangbai Year has become the vane of Xuzhou pine furniture. The so-called strong one drives the top 100. The development of Xuzhou pine furniture is just like the spring mushrooms.

The price advantage of Xuzhou pine furniture

"In addition to the fine selection of materials, Xuzhou pine furniture has also become an important factor in its rapid development. The materials for pine furniture are mostly from Russian pine, and Xuzhou is located in central and eastern China, far from Russia. More recently, this is the first; in terms of transportation, Xuzhou also radiates the furniture logistics distribution centers Suzhou Likou, Xianghe, Hebei, and Zhengzhou. Compared with Sichuan, it has logistics advantages, the second; in addition, Xuzhou has a large population and it was cheap when it was first started The labor force has greatly saved production costs, and this is the third. Under the combined effect of materials, transportation and labor in these three aspects, Xuzhou pine furniture has an absolute price advantage over Sichuan pine furniture. In addition to the careful selection of materials, Our Xuzhou pine furniture is known for its good quality and low price, so in just five or six years, Xuzhou pine furniture

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