From the end of the 1990s to the present, China has become the world's largest furniture production and consumption country. During this period, the furniture industry has gone through two important development periods and stages: from the first consumption climax to meet the basic household needs, to the stage of universally formulated complete consumption At the same time, it will face new challenges. From the recent 'home innovation and development impact of China' Forum heard about the news: a mature and high-end furniture boutique optimized consumption climax coming third, new needs will inevitably require new market model which adapts the furniture industry to adjust imminent . Â For more furniture information , go to http://news.gojiaju.com/
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Furniture store quality hardware and software services are indispensable Â
As a furniture store, under the current situation, how to create an attraction that is attractive to consumers and has an affinity for businesses , and to create a consumer reason that consumers can accept, is particularly important for stores.
In this regard, industry experts believe that the first two consumer climaxes triggered furniture stores to make hardware adjustments and faced the third consumer climax. While ensuring hardware products , more attention should be paid to software, that is, service improvement. As a store, it is necessary to continuously increase the service items and expand the service space, and at the same time to meet the demand for high-end consumption that is constantly being raised.
Brand is a magic weapon for the furniture industry Â
Facing the third consumption climax, the furniture industry also made new adjustments. In this regard, Ai Xiao, CEO of Shenzhen Hundred Years Co., Ltd., believes that in the face of the third consumption climax, accelerated expansion and chain store opening are the basis. In order to meet the demand of the third consumption peak, the best practice in the furniture industry is to speed up the opening of stores. In the future, national stores in the market can occupy the main channel of the furniture consumer market, and the concentration of sales channels in the future furniture stores will also be Higher and higher.
Brand success is the key on the basis of the chain. Experts pointed out that with the continuous improvement of consumers' demand for furniture products including quality, environmental protection and personalization, they also need to be continuously improved and optimized in terms of business format. On the other hand, to allow consumers to recognize you and partners to recognize you, you must create a brand that allows consumers to identify. This brand includes its connotation, including the choice of products provided by consumers, including services, marketing, etc. In the end, the choice of the consumer must be to choose the brand. Will choose where to go shopping as the first choice to meet his home needs. Therefore, the future brand must be the most critical factor in winning.
Innovation is the key to the furniture industry for a long time Â
For brand furniture that already has a certain influence, industry experts believe that: ' Innovation is its lasting guarantee ' . In the third climax of consumption, brand furniture must take the innovation route to ensure its long-term benefits. This innovation is reflected in the furniture. In addition to product innovation, it includes innovations in selling images, services, business models and other aspects. In addition, innovation in marketing methods is also the goal of industry innovation. This requires the industry to seek some unique aspects in marketing. The basic purpose of sex or differentiation is to provide consumers with some value-added services, so that consumers can feel the added value while recognizing the brand. Only in this way can the longevity of the enterprise be guaranteed .
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