Brass Cnc Machined Components,Brass Cnc Machining Parts,Cnc Machining Parts,High Precision Machining Components Stand Dragon Industrial Co., Ltd. , https://www.standdragontw.com
WD-40, a globally recognized brand known for its versatile maintenance products, has a rich history that dates back to 1953. It all began in a small laboratory in San Diego, California, where three researchers from Rocky Chemical were working on a rust inhibitor for aerospace applications. After 40 attempts, they finally developed a unique formula that became the foundation of what we now know as WD-40. This mysterious recipe, originally designed for industrial use, is still in production today.
Over the past six decades, WD-40 has grown into a global consumer goods company with a wide range of products available in over 170 countries. From military and aerospace to automotive and household applications, WD-40 has earned its reputation as the "universal maintenance agent" for metal products. Its slogan, “From space to home, magic in every spray,†reflects its broad appeal and practicality.
In China, WD-40 entered the market in 1994 through local distributors. In 2006, WD-40 China Co., Ltd. was officially established under Shanghai Wudi Trade Co., Ltd., marking a new phase in the brand's development. Since its official launch in 2007, the company has experienced consistent double-digit growth in sales, showing strong potential in the Chinese market.
According to Zhou Xingjian, Director of Marketing and Brand Protection at Shanghai Wudi Trade Co., Ltd., WD-40’s flagship products in China include two main categories: the multi-purpose blue can, which offers solutions for various issues such as rust prevention, lubrication, cleaning, and dehumidification, and the expert-level line, designed for more specialized problems like high temperatures, heavy rust, and large-scale maintenance.
Zhou emphasized that despite being in China for six years, the brand is still in the early stages of awareness. Many factories in China do not maintain their tools or equipment regularly, leading to unnecessary wear and tear. The goal is to educate consumers and promote the importance of regular maintenance. While WD-40 is nearly ubiquitous in Western countries, it is only known by about 10% of Chinese consumers, indicating significant untapped potential.
Environmental sustainability is also a key focus for WD-40. As the hardware industry embraces the low-carbon trend, energy-efficient and eco-friendly products are gaining popularity. WD-40 plays a role in reducing steel waste, as a quarter of China’s steel consumption is due to rusted and discarded materials. Proper maintenance with WD-40 can extend the life of metal products, reduce energy consumption, and lower carbon emissions.
To reach more consumers, WD-40 is leveraging e-commerce platforms such as microblogs, global hardware networks, and Alibaba. These channels help end users access product information easily. However, the e-commerce environment in China faces challenges, including price discrepancies. For example, on Taobao, the same product can be sold for as low as 5 yuan, far below the actual cost, causing confusion among consumers.
Zhou called for better regulation and communication between brands and e-commerce platforms. He highlighted the need for collaboration to create a fairer and more transparent online marketplace. As a global brand, WD-40 continues to adapt and grow, aiming to bring its innovative products to more people while promoting sustainable practices and responsible consumption.