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With the conclusion of the Dongguan Famous Furniture Fair in Guangdong, a series of other exhibitions, including the Shenzhen Furniture Fair, have also opened one after another. In this vibrant spring season, Guangdong has become a hub for industry professionals, bringing together experts, designers, and agents who gather to observe the latest trends in furniture fashion and explore the direction of the market.
**The Rise of Local Upholstered Furniture Brands**
In recent years, following industry integration and development, local brands have begun to gain traction. Companies such as Mousse and Boise have emerged as leading names in the soft furniture sector. China’s soft furniture market is no longer dominated solely by foreign brands, marking a significant shift in the industry landscape.
When it comes to soft beds, many consumers immediately think of Boise. Through years of dedicated management, strong R&D capabilities, and high-quality products, Boise has built a solid brand reputation. Its comprehensive marketing strategies and commitment to quality have earned it widespread consumer trust.
**The Strong Growth Potential of Upholstered Furniture**
Upholstered furniture is a relatively new segment that has only started gaining momentum over the past decade. It typically involves elastic materials, soft fabrics, and decorative elements, including sofas, mattresses, cushions, and fully upholstered furniture without frames.
According to the "2012-2016 China Soft Furniture Manufacturing Industry Production and Sales Demand and Strategic Investment Analysis Report," the Chinese soft furniture market is growing rapidly, with huge potential for future development. Since 2003, the market has experienced consistent growth, reaching a peak growth rate of 51.2% between 2003 and 2005. Although growth slowed down from 2006 to 2008, the industry entered a stable growth phase by 2009. Despite the impact of the global financial crisis, which caused a temporary decline in growth rates, the market size reached 72.907 million yuan, capturing nearly half of the total furniture market share.
Industry experts note that soft furniture now accounts for over 95% of urban households, while its presence in rural areas remains under 5%, indicating significant untapped potential. With the government's push for urbanization, more people are moving to cities, creating an increasing demand for upholstered furniture among new urban residents.
**Dealers Are Optimistic About the Future of Upholstered Furniture**
Based on the development trends of soft furniture and international market conditions, the advantages of this sector include its fashionable design, large market potential, lower after-sales costs, simpler production processes, and higher profit margins compared to traditional furniture. Recent market surveys show that in the same store, while sales of finished plate furniture are declining, soft bed sales are rising steadily. This trend has made investing in upholstered furniture an attractive opportunity, drawing interest from many forward-thinking entrepreneurs.
**Source: Furniture Network**