Talk about the store one by one, our home market is still building
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The development of the real estate industry has promoted the development of home shopping malls . There was no way to imagine this before the reform and opening up. Nowadays, the furniture mall has reached 650 million square meters last year. I estimate that this year there is hope to exceed 1 trillion square meters.
Our home furnishing market is still under construction. This is not only a problem of the wooden body of our home furnishing industry, but also problems of attracting investment from various places, as well as problems of old city transformation and urbanization construction promotion, etc. Our furniture store continues to develop rapidly and the construction speed is very fast.
The national policy is still to drive consumption. Furniture, as a large-volume commodities, should be the key item day. These items of home decoration are closely related to people's lives, so the concept of driving consumption is also a big item. In addition, our rigidity The demand section should still exist. According to the information we obtained from the Ministry of Civil Affairs, there are 13.5 million couples who are married in the association. The married people must buy furniture, and if they want to decorate the house, they must buy furniture building materials , home accessories, and so on. Such a rigid demand will still guarantee the development of our industry.
Talking about the development of industrial clusters-the development of industrial clusters has played a very good role in promoting enterprises
In 2012, when the situation at home and abroad was relatively severe, the furniture industry was also under great pressure. From the situation of our investigation, it can be said that the enterprises that develop in the industrial cluster are all developing relatively well. Of course, the characteristic areas formed by the original history of the industrial cluster mountain and the newly built industrial parks in the slope in recent years have played a role in co-ordination and mutual promotion.
Our industrial cluster has formed a joint force. At present, there are 27 industrial clusters in the furniture industry. Under the guidance of today ’s government, these industrial clusters have made great progress in recent years. The industrial clusters serve enterprises and some platforms for industry services have been built. The development of a group has played a very good role in promoting the enterprise.
Our furniture industry has repeatedly said that it is an evergreen industry. In the entire process of the furniture industry, it has been developing at a rate of 20%. This is also due to the good situation of people who reform and open up. This year ’s situation is that the western region is more than the southeast coastal region. The development rate is faster. Chengdu furniture enterprises above the scale in Sichuan Province have increased by more than 71% in the second half of the year. Our Shaanxi Province has grown by more than 50%, and it has only reached 7.6% in Guangdong Province. Higher than the southeast coastal area.
Talking about 2013, the furniture industry presents a trend where the situation is stable but the growth rate is declining
Judging from the development in 2012, the overall situation is not very good. Affected by the international financial crisis, sales in Europe and America are not good. The debt crisis in Europe is still not much improved, the country ’s economic recovery is slow, and now it is encountering the Diaoyu Islands dispute, etc. The entire furniture industry is showing a trend of stabilization but a decline in growth. Compared with other industries, furniture may be considered good. Although the growth rate of this year's sales is decreasing, the overall data from the year down is still good.
Regarding the trend in 2013, I think the first thing to look at is the situation of international people: will the United States recover, will the European Union ease, and how will Sino-Japanese relations develop, etc. A few months ago, our furniture exports were mainly from these three major regions, but also from other countries and regions, but they accounted for a small proportion. The three economically developed economies, Europe, Gwana and Nimuk, could account for about 60% of our furniture exports . Under normal circumstances, about 25% to 30% of our furniture sales depend on exports every year. If the export is blocked, this will not be too good.
In addition, the domestic situation is affected by exports, and the domestic demand is not very strong. When the economic situation is going down, it is unlikely that ordinary people will expand consumption. The country has also issued many policies in recent years, but the introduction of policies reflects the weakness of consumption. Statistics from the Ministry of Commerce show that sales in supermarkets and department stores are declining, and the range is not small. Many stores like Wal-Mart are facing adjustments. Therefore, the development trend of the furniture industry in 2013, I personally think that it is difficult to predict, it may only improve immediately.