From the news of the upcoming price increase of Lushuihe plate, to the policy of continuous upward adjustment of hydropower oil and gas released in the second quarter, the manufacturing cost of furniture companies is still rising under the heavy smoke of the market price war. The price increase of substrates was not originally news. In the past two years, the prices of various material types have increased several times. Rising raw materials is a problem that furniture companies and floor companies have been facing in recent years. Moreover, with the continued consumption of forest resources, the price of substrates will also gradually rise.

"Wool comes from the sheep". After the price of the board rises, whether the selling price of the finished furniture products will rise, the seller and the merchants are both unaware. During the May 1st visit, most stores indicated that they had not received a price increase notice from the manufacturer. But at the same time, it was found that several well-known panel furniture brands will cancel several groups of low-cost combination packages after May 1st. When the entire furniture industry is changing from selling wood to selling culture, product price increases have become an inevitable trend. The publicity leaflet for the three-piece bedroom set of 3999 yuan distributed around the world may soon become history.

As soon as the price increase of furniture came out, it directly affected the market competition between panel furniture and solid wood furniture. Panel furniture once occupied 70% of the furniture market share due to its beautiful fashion and low price. If the board furniture is likened to a spirited cat, then the solid wood furniture is a rustic dog. Losing the price advantage, how will the panel furniture take over? Will the battle in this cat-dog battle turn things around?

Implement environmental protection and strengthen customization

Panel furniture, which occupies 70% of the market share in the country, has not been able to gain popularity in the Shanghai market. The solid wood complex of Shanghainese is referred to as "Yuan". Since the old houses in the 1920s and 1930s, the solid wood and Shanghainese have formed an indissoluble bond. In addition, many local consumers said that solid wood furniture is more "material", and the environmental protection of panel furniture makes them worry.

Unlike solid wood furniture, which focuses on the smell of paint, the environmental protection core of panel furniture lies in plates. E1 grade sheet has always been an environmentally friendly sheet in the industry. Almost all panel furniture brands have put on E1 jackets, and even more so, advertised that they are using E0 grade plates. However, the flood of E1 failed to get rid of the accusation of 'unenvironmental protection' for panel furniture. A veteran of the furniture industry once said to him that the prices of many panel furniture on the market are currently confusing to him. Based on the current raw material prices, he cannot imagine how such a low price can guarantee the normal operation of the enterprise, and there are some of them. famous brand. It was also found in the interview that imported sheet is gradually becoming a new environmental term to replace E1. The world-famous sheet metal makers such as Odsen Sheet and AIG are favored by domestic furniture companies. In actual use, the price of products made with imported plates of the same brand is at least 30% higher than those made with domestic plates.

In addition to E0, E1 grade particle board, MDF, honeycomb board is a new bright spot in environmental protection board. Wang Wenbo of I & D Ideal Space stated that the honeycomb panel is stable because it is not affected by humidity. The product can still reach E1 environmental protection standard after being placed for several months. He said: "Furniture emission will reach its peak in about three months after leaving the factory. Really environmentally friendly products must withstand random sampling at any time." Another view of a senior person.

"Provide personalized customization services for customers" is the views put forward by the two when interviewing Dong Wenlong, deputy general manager of Meyer Furniture and Ma Baolin, general manager of Weimar Furniture. The coincident "custom service" is also a self-value-added method of panel furniture. Compared with solid wood furniture, panel furniture fully meets the functional needs of small apartment owners and the individual needs of large apartment owners by providing customized services for consumers. The transition from manufacturing to service is another killer of panel furniture.

The dull color and rigid style are the permanent pain of solid wood furniture?

Solid wood furniture is favored by local consumers to a certain extent. When elders choose furniture for newlyweds, they also focus on solid wood furniture. Compared with the 'light fluttering' plate of the panel furniture, the solid wood furniture is made of materials. Moreover, the Shanghai market has clear regulations on the types of solid wood furniture and strong market supervision. Except for the 166 specified wood species, it is not allowed to mark the wood aliases and local common names. And together with the origin, it is clearly marked on the product label. Make consumers feel more at ease and reliable when buying.


However, the style and color of solid wood furniture are too mediocre, which is not in line with the aesthetic orientation of young people, and has become a criticism of its struggle for more market share. On the eve of May 1st, I visited the stores that mainly deal with solid wood furniture. I saw that light-colored solid wood homes represented by pine and ash have an increasing trend, and there is no lack of new directions for solid wood furniture. At the same time, it is quite a coincidence to see the combination of board and wood in the field of children's furniture. Based on the psychological characteristics of parents favoring solid wood furniture and children's trendy and fun-looking panel furniture, some well-known children's furniture is made of solid wood, combined with engraving, handles and other details to make the whole product durable and beautiful. The use of light-colored materials and the combination of wood and board technology have brought a breeze to the dull style of solid wood furniture market.





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