Speaking of new Chinese furniture , what do you think of? N1: New Chinese Why so expensive? N2: What exactly is the new Chinese style ? Whenever we publish a draft of new Chinese furniture, the backstage message is the two questions, but to find out that these two questions are not the result of turning over the book and looking up the information, we must find an expert to answer.  Fortunately, Zhuzhu.com has some influence in the home furnishing industry. Soon, we contacted Fu Junmin, the design director of the top brand of contemporary new Chinese furniture "Ping Qi". Fu Junmin readily agreed to our interview request. Fu Junmin, this name is very well-known among 1% of households in China. It is said that one out of every ten million households with assets in Beijing uses his furniture. I am a little excited to hear that he can be interviewed. Pingqin sofa series Of course, in line with the principle of user first, I am not going to turn this interview into a fuss-making meeting of Fu Junmin and "Ping Qi", so, before the interview, I prepared several "very unfriendly" questions.  Obviously, Fu Junmin knew nothing about my "ke" (bo) style (serious face), so when I threw the first question, I found him obviously stunned.  But then he answered my questions very frankly. It can be said that during the entire interview, Fu Junmin answered all my questions very frankly, neither evading the question nor ignoring him. He can be said to be my interview Among so many furniture designers, very few designers can explain the reason why the top new Chinese furniture is so expensive from a technical level.  Then, for the next two hours of a fine compilation of the dialogue between New Chinese Furniture and Mr. Fu Junmin, after reading this interview, your knowledge of New Chinese Furniture definitely exceeds 99% of the shopping guide of New Chinese Furniture Store, because no one has ever "Why is the new Chinese furniture so expensive?" Said as clearly as Fu Junmin. The following is a compilation of my interview with Fu Junmin: Why not use traditional hardwood for traditional Chinese / new Chinese furniture? Yinuo : Mr. Fu, before I did some homework on your two brands, the traditional Chinese furniture "Xuan Ming Dian Ju" and the new Chinese furniture brand "Ping Qian", I found that you especially love to use red sandalwood and purple sandalwood. Tell me why must I use the more expensive materials like red sandalwood and purple sandalwood? Many Nordic style and new Japanese style furniture on the market now generally use beech and ash. Can you tell me what difference is there between red sandalwood, purple sandalwood and beech wood? Fraxinus mandshurica Beech Fu Junmin : If you only meet the practical needs, it is no problem to make beech and ash furniture, but this kind of furniture can only be used for use. Maybe you do n’t need this set of furniture after you go to another city, or you It is simply given away, because such furniture cannot be sold, and the furniture made of red sandalwood and purple sandalwood, from the traditional point of view of the Chinese, is called handed down from generation to generation. From an economic point of view, it would cost you 10,000 or 20,000 to buy a beech furniture that is affordable in design, but it is almost difficult to sell when you want to sell it, unless you are in good condition, but use materials such as red sandalwood and purple sandalwood The furniture is different, even if it is second-hand, it can be sold at a very good price.  To put it bluntly, I think that red sandalwood furniture and purple light sandalwood furniture not only have use value, but also have the value of investment preservation. In fact, most of the luxury goods in the world have value for investment preservation, such as Rolex, Rolls-Royce, Bentley, Maybach, Ferrari, Hermes leather bags and so on. Why must we use Ziguang sandalwood for new Chinese furniture? Yinuo : I generally understand the difference between Ziguang sandalwood and hardwood furniture. Then I would like to ask, even for the promotion of new Chinese style furniture, general hardwood such as beech wood is used, and then the price is reduced to allow more people to use the new Chinese style furniture, is this not a better choice? Why must we use Ziguang Tan?  Fu Junmin : In fact, many of you have asked this question. I can answer your question from a technical level. First of all, technically, whether it is traditional Chinese furniture or new Chinese furniture, the core of its process must be "tenon-mao structure" "What is the specific structure of the tenon-and-mortise structure? I wo n’t go into details about these technical details. The furniture with the tenon-and-mortise structure is definitely more durable than the furniture connected with iron nails, because the tenon-and-mortise structure can effectively limit the wooden parts. Twist in all directions, but the iron nail connection can't do it. For example, if two wooden barbs are combined in a T-shape with iron nails, the vertical barbs and the horizontal barbs are easily twisted to change the angle, and the combination of tenon and tenon will not be distorted. In addition, for furniture with a tenon-and-mortise structure, damage to the components does not require replacement of the entire furniture. Graphical illustration of partial tenon-and-mortise structure However, since the tenon-and-mortise structure itself does not require nails, and the wood itself is ductile, as time goes by and humidity changes, the lower the hardness of the wood, the tenon-mortise joint will become more and more loose, the entire furniture Getting looser. On the contrary, the higher the hardness of the wood itself, the lower the possibility of deformation and loosening of the furniture with the tenon and mortise structure. What are the hardest woods in the world? Red sandalwood and purple sandalwood are currently very high hardness wood. Taking purple sandalwood as an example, its scientific name is African Blackwood. In the statistics of many professional institutions, it is regarded as one of the hardest woods in the world, with a hardness of up to 3670lbf. Called "Axe Killer". Black sandalwood in East Africa, commonly known as purple sandalwood, grows in dry central and southern Africa and is a species of black rosewood Therefore, from the perspective of craftsmanship, traditional Chinese and new Chinese furniture, as long as the tenon-and-mortise structure is used, then natural high-hard wood such as red sandalwood and purple sandalwood should be used. For general hardwood, there is a gap in the hardness of the wood, and the tenon-mortise structure is not so suitable.  I ca n’t control anyone else, but whether I make traditional Chinese or new Chinese, I will never change the core of the tenon-and-mortar structure, so even if we use the "Ping Qin" from the technical point of view, it is a necessity. Yinuo : You talk about the relationship between rosewood and tenon-and-mortise structure from the perspective of craftsmanship. This really opened my eyes. I also think that what you said is indeed reasonable, but I still have a question. To be precise, many netizens are With such a question, why are hundreds of thousands of red sandalwood and purple sandalwood furniture easily? Is this business hype?  Fu Junmin : I guess you will ask this question, and I honestly tell you that red sandalwood furniture is so expensive, it is really not hype. Big lacquer tea table Treasure Study Qingyun Tea Table Tea Stool Let ’s not talk about the culture, inheritance and feelings attached to the wood, I will talk about the "dry goods" your reporters like to listen to: I think you should know that the real red sandalwood furniture on the market is often millions because of red sandalwood The finished product rate is low, and ten sandalwood is empty. It cost tens of millions to buy a ton of red sandalwood.  But you may not know that although the purchase price of this purple sandalwood is lower than that of red sandalwood, the completion rate of purple sandalwood is lower than that of red sandalwood. "Five points", a ton of purple sandalwood enters the factory, and the final number of furniture that can be made is less than a ton of red sandalwood.  This is just the raw material. In addition, wood is not used to make furniture, but also goes through a series of procedures. Let me take the example of drying. Why do those 2, 3000 yuan solid wood furniture crack easily in the north? That is because the wood is not properly dried, and the moisture content of the wood itself is too high. When it comes to the north, once the environment is dry, can it not be cracked?  I once asked a friend who sold two or three thousand sets of solid wood sofas that sold very well and the business was very big. I asked him how many days this process of wood drying needed at his house. He was still conscientious. Said 30 days in low season and 10-20 days in peak season.  I will not say here how many days are suitable for drying. I only say that our "leveling", "leveling" light drying process, is 90-120 days.  You can figure it out for yourself. How much is the labor cost higher than the two or three thousand dollars in this drying process?  When it comes to design, I know that most domestic consumers are not used to paying for design, but not only the traditional Chinese "Xuan Ming Dian Ju" or the new Chinese "ping ping", I can proudly say that each of these two brands Products, we have complete intellectual property rights, and each product takes at least 3 years from the beginning of brewing to the final product proofing.  One thing I am very troubled about is that every time I design a product, there will soon be plagiarized products on the Internet, and even some excessive manufacturers even use soft wood like pine! We often buy plagiarized products from the Internet, and I can't help laughing at the quality.  I do n’t want to say more about intellectual property, but I want to tell you a little bit. Now 99% of the Nordic style chairs in China are not authorized by the designer, so it will be so cheap, and there are really fully authorized chairs, you You can go to Beijuran International Furniture Museum to see what the price is.  All in all, our "flat flat" furniture definitely has a certain brand premium, but it is definitely not as high as netizens think. To be honest, our "flat flat" furniture profit margin is much lower than some brands that are very popular among white-collar workers. What exactly is the new Chinese style furniture? Yinuo : Well, you persuaded me again, then I would like to ask how do you define the new Chinese style? Many people questioned that the new Chinese style is completely composed of elements, playing with the rest of the foreign countries, and also known as ChinaStyle. What do you think? East Africa Black Dalbergia Circle Chair Leather backless armchair Fu Junmin : You have finally asked about style, and you do n’t ask anymore. I do n’t think it ’s like being interviewed by home media. It seems that I ’ m accepting a consumer association product price survey. (laugh)  First of all, I want to say that I totally do not think that the new Chinese style is the accumulation of elements, and I do not accept the saying that the new Chinese style is plagiarism .  Wagner's Chinese chair was inspired by Ming style circle chairs. If some people say, can I think Wagner copied our Ming style furniture? No matter which era of furniture, it is an interpretation of the social situation at that time. Ming-style furniture is more about expressing the literati ’s attitude towards life, emphasizing the natural and inner feelings. This is the same as the Nordic style derived from the Nordics. It is consistent, it is normal to have similarities.  Things that are purely plagiarized have a sense of form but no ego. The thing that comes out of this is a diffuser, and there will be no long-term vitality. In our Chinese style or the new Chinese style, the inherent taste is impossible from other designs. Originally moved over. Tang Dynasty, Song Dynasty, Yuan Dynasty or Ming Dynasty, you can see the era of artifacts at a glance, such as the black porcelain of Yuan Dynasty, you can fully see the personality characteristics of northern nomadic people, full of tension, some of China Things, the cultural connotations or stories behind them are lingering. Big paint drum stool Fushou Daqi Duobao Pavilion Why is the new Chinese style so popular these years? Because we are wealthy now, we can finally raise our heads to breathe after decades of development, but this breath, many people find that in this development process we have introduced too many foreign things, foreign things are not bad , But it is still not our original, now the wealthy Chinese want to go back and find our roots, our culture, and this is why the popularity of new Chinese style furniture. The first is the users who have met the demand for “useâ€. These users are increasingly looking for traditional things at home, something that can distinguish between “self†and “otherâ€, and they are willing to pay for it, so Only furniture with Chinese elements will appear on the market.  If there is no such demand, then there will not be so many designers to do design in this area, pushing forward 20 years earlier, even if the design of Chinese elements of furniture, the market will not accept it, because then users like Western things .  Secondly, some designers have struggled for decades. It can be said that they have reached financial freedom on the economic level. They are beginning to want to make Chinese design voices in the world.  Ok, back to your question, what is the new Chinese style?  In my opinion, traditional Chinese furniture, first of all, is rich in cultural connotation and spiritual level, which is soaked in the bone, not ostentatious and superficial, while Chinese style is based on inheriting traditional craftsmanship and applying modern design performance Techniques, innovation and extension in aesthetic requirements, ergonomic requirements, spatial thinking and other aspects. Rocking chair Rocking chair with single armrest Speaking of the flat bed, I am confident that this product integrates the function and aesthetics of the furniture with contemporary humanities. When lying on it, I can really feel the intercommunication between it and people. Our Pingfang Fangyuan series of rocking chairs has been extensively sampled and repeatedly practiced for more than a year, only to achieve the highest comfort of the human body, and also have beautiful shapes.  All in all, the new Chinese furniture is not a pile, it is a manifestation of the art of life. In other words, it is to seek breakthroughs from people's life needs and aesthetic shortcomings, and guide people's life and thinking methods through design innovation. Yinuo : The last question is what I especially want to tell Mr. Fu: your flat furniture is so expensive, how many users can afford it?  Cloisonne box Fu Junmin : Some things are expensive, they are not speculated, they really should be expensive. Some people say they ca n’t afford it, so he may not be my customer group for the time being. My customer group is a customer who understands the connotation of traditional furniture, has a certain purchasing power, and is also culturally conscious and willing to pay for this kind of consciousness. , Not customers who only want consumables. In addition, we ca n’t ask for the craftsman spirit while being so sensitive to price. Let me give an example. Now when everyone talks about the craftsman spirit in Japan, everyone will think of the “sushi god†Jiro Ono and praise him for his years of research technology. , But do n’t forget, Jiro Ono ’s one set meal is 30,000 yen, which is equivalent to more than 2,000 yuan, and the same amount of sushi is only sold for 800 yen when discounted at the 711 convenience store, which is equivalent to ten yuan. how much.  Jiro Ono is just because of the reasonable remuneration brought to him by making sushi, and this reasonable remuneration can enable him to deliberately study the technology, and the technical advancement brings him a more reasonable remuneration, which forms a The positive relationship, such a gradual progress, has achieved the reputation of Jiro Ono as "the god of sushi" and the representative of "ingenuity" in Japan.  But what if the opposite is true? What if the user only accepts a sushi set of 800 yen per serving? I believe that Jiro Ono must have changed his career long ago, because this craft cannot support him and his family. Cloisonne tray Specific to our "ping ping", I cite the example of "ping ping" cloisonne basket, I am not trying to tout our "ping ping" in front of you, I just want to tell you the four words "artisan spirit", in fact, many things are behind Down. For example, our "flat" cloisonne carrying case, I don't want to use the traditional filigree process, I want to directly point blue and burn blue without the filigree, express the "abstract ink" with cloisonne process, and then in order to achieve It took us two years to imagine this idea. Countless teachers in Jingdezhen told me that cloisonne would appear to be blue and glaze without filigree. This is a problem that no one can solve. It is not necessary to use the filigree process, too It's concise, just like a piece of white paper, there is no decoration to cover up and cover, there is a little problem you can see. In fact, the teachers are right, but the effect I want is the same as a blank paper, so that everyone can see it at a glance, so for this goal, we have tested more than 100 times in two years before finally forming you. I saw the mature technology of the "flat" cloisonne carrying case. For the "pingqin" cloisonne box, the craftsmanship is equal to two years + more than 100 experiments + a considerable amount of capital investment. As the old saying goes, "No gentleman, no artist", I think it is the truth. More information on the home furnishing industry is on GO Jiaju! Suzhou Furniture, Wenzhou Furniture, Shanghai Furniture Sushi Knife Set,Kitchen Knife Block Set,Japanese Steak Knives,Different Types Of Kitchen Knives Garwin Enterprise Co.,Ltd , https://www.garwincn.com
