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On September 9th to 11th, the 2013 "Decision-Winning Terminal, Innovation and Future" National Gold Medal Manager Training Conference of Yihe Door Industry was successfully held at Foshan Xianfu Hotel. This event brought together over 150 top-tier store managers from across the country, representing major brand alloy door companies. The conference aimed to enhance terminal marketing capabilities, strengthen brand promotion, and build a stronger national presence for Yihe Door Industry.
As a leading company in the door and window industry, Yihe has always emphasized the importance of training and development. This meeting provided an opportunity for store managers to improve their skills, exchange experiences, and learn new strategies that could help them succeed in competitive markets. The goal is to elevate the overall performance of Yihe's retail network and maintain a leading position in the industry.
The conference kicked off on the 10th with a speech by Mr. Zeng Kui, Chairman of Yihe Door Industry. He welcomed the participants and expressed his hopes for their growth and success. He encouraged them to create value for both their companies and themselves through continuous learning and improvement.
Mr. Zheng Xiaowei, the Marketing Director, presented the company’s strategic direction, while Mr. Yang Zihong, an R&D engineer, and Mr. Yi Liang, a district manager, shared insights into aluminum and wooden door production processes and key selling points. Store managers gained practical knowledge and learned how to handle common challenges faced by many outlets.
In the afternoon, all participants visited three of Yihe’s production bases. Guided by technical staff, they observed the entire manufacturing process, admired the advanced equipment, and were impressed by the professionalism of the team. The visit gave them a deeper understanding of the quality and precision behind Yihe’s products.
One of the highlights of the conference was the session led by renowned speaker Han Feng, known as the “Most Marketing Stone.†He delivered an engaging lecture filled with real-life case studies, visual materials, and interactive activities. Store managers were divided into 12 teams and participated in a highly competitive and fun environment, where they learned essential sales techniques and marketing strategies.
On the evening of the 11th, the “Yihe Original Ecological Evening†featured a variety of performances by the store managers, including reading, essays, singing, and dancing. Their talents were celebrated with enthusiastic applause. At the end of the event, awards such as “Best Team Award,†“Best Individual Award,†and “Gold Medal Manager Award†were presented to outstanding participants.
The conference concluded with a lively ceremony, marking the successful completion of the 2013 National Gold Medal Manager Training Conference. It not only strengthened the bond among Yihe’s store managers but also reinforced the company’s commitment to innovation, excellence, and leadership in the door and window industry.
Source: http://news.chinawj.com.cn
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