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Entrepreneur's anxiety: the wolf is coming
When talking about the anxiety index, Song Lixin, the president of the magazine of Yingcai, seems to be very obvious. Song Lixin, who is engaged in the media publishing industry, does not confess his anxiety. "The most intense thing I felt last year was the media. The print media was greatly affected by the Internet. Many flat media output prices have fallen sharply. Our magazine was introduced in Yabuli eight years ago. This is an era when the media is in decline. â€
This can't help but remind people that at the end of last year, because of the suspension of Shanghai's "News Evening News", the industry has set off a discussion about "where the paper media will go" in the new media era. Everyone is clearly aware that in recent years, due to the rise of the Internet, the living space of paper media seems to be getting smaller and smaller.
Not only China, but in the world, the Internet has extended a sword to the paper media. As early as March 2009, the "Seattle Times" issued by the United States for more than 146 years and older than Washington State announced the suspension of publication; in October 2010, the famous American newspaper "New York Times" announced that it would suspend publication and launch an online version of the newspaper. . All of this makes the saying that the paper media is about to die more confusing.
Song Lixin believes that the impact of the Internet on paper media has just begun, and the bigger storm is still behind. "The impact of the Internet is really just beginning. This kind of pain is getting bigger and bigger with the development of smart phones. Because high-end business people don't have PC dependence, but smartphones are different. It has become us. A very important part of life."
This can not help but think of a famous paragraph on the network. Some people compare two photos. One picture is a person lying in bed playing with a mobile phone. One picture is that the Qing Dynasty is lying on the couch and smoking opium. It is ridiculous that their postures are almost the same and their expressions are like crazy. drunk. In the early days, mobile phones were only used to answer calls and send text messages. With the advent of smart phones, mobile phones have been integrated into entertainment, social, shopping, reading, and work functions. "The last thing before going to bed at night is to play with a mobile phone. The first thing to get up in the morning is to find a mobile phone." Even the alarm clock depends on the mobile phone. Isn't this the same feeling that the "addicts" can't live without opium?
Chen Dongsheng, chairman and CEO of Taikang Life Insurance, also confessed his anxiety about the future. He believes that the transformation of the Internet to the industry is a process of "warming boiled frogs". "If you die, you still don't know how to die."
In the insurance industry, he said that the core of the Internet is to reduce sales links and costs, while insurance sales are the most complex. "Why didn't you want to do it in the past because I cut my hand when I did this hand. But when it comes to the revolution, I still have to devote myself."
Chen Dongsheng said that he "had been shocked after going to Ma Yun." Alibaba's Alipay and Yu'ebao's impact on the bank also inspired Chen Dongsheng to start things that he did not want to do before: introducing the Internet and starting to innovate. "The Internet will have a big impact on banks, and insurance will have a big impact. We have a center in Changping, and we have turned it into an innovation center. It is completely following the Internet. This is my own piece."
Wang Jingbo, chairman and CEO of Noah (China) Holdings Co., Ltd., has his own feelings about the Internet. "Maybe I am more anxious. My anxiety index is at least 8". Noah China, as a wealth management institution, is also affected by Internet finance. "I think some companies have run very far at this point, but he wants to subvert and when he decides to subvert."
Wang Jingbo said that he has not yet figured out the direction. "There is a fog in front of you." He has already made the worst plan. "Which day, Chinese Internet companies, new finance, and new private banks want to subvert our industry is actually quite easy. Therefore, my anxiety index is relatively high. Because I have not seen the direction, I feel as if it is a fog in front of us. We must go deep into this pain before we can slowly come out, but this in-depth process is more uncomfortable. ."
The Internet has attacked the real estate industry and has also put the invisible hand into the field of education. In recent years, if you want to count the hot spots of entrepreneurship, then online education can certainly occupy a place. According to statistics, in 2013, there were as many as 2.6 new online education companies added each day. In the first eight months of 2013 alone, 23 online education concept companies in China were financed, ranging from hundreds of thousands of dollars to millions of dollars. . Last year, Baidu, Tencent, and Alibaba all entered the online education field.
Yu Minhong, chairman of New Oriental, said in a dialogue with Sina Finance that the development of mobile Internet has presented a major challenge to every enterprise. Overnight, you may be overtaken, occupied, and overthrown by others. This is possible. .
Regarding the seriousness of the matter, Yu Minhong told Sina Finance that the current situation is actually not a problem for the catcher. It is a subversive problem. Overtaking is the confrontation between the two armies and fair competition. Subversion is a tornado with no rules of battle and you don’t know the other party’s style of play. "You progress faster, if there is a subversive pattern - it has nothing to do with your progress."
At the Yabuli Forum, Yu Minhong did not hide his worries about Internet intrusion education in front of thousands of people at the scene. He even extended his concerns to all traditional industries. He told the entrepreneurs present that the emergence of commercial technology will lead to the continuous reshuffle of business, and every area will be turned upside down in the next decade. "We will experience frequent life and death, not that you will not die if you don't want to die. And this life and death has nothing to do with the ability of the entrepreneurs present. I don't think I am a person who is incapable. I don't think you are incapable. Now an industry upgrade requires completely different genes. Nokia can't have Apple's genes, so Nokia must fail."
Yu Minhong gives an example of the helplessness of different genes. "Gome's efforts will not prevent Jingdong Mall, and Xinhua Bookstore will not be able to prevent the impact and subversion of online bookstores. It is very difficult to do."
Yu Minhong’s words could not help but remind people of Xiang Yu’s sentence: God died, and the crime of non-war is also.
If you jump out of the Yabuli Forum and look at the sensitivity of Chinese companies to the Internet and the technological revolution, they can't help but think of Sina Finance. At the annual meeting of Chinese business leaders last year, Chairman of the Board of Directors of Xinao Group, Wang Yusuo and Chairman of New Hope Group Liu Yonghao pointed out that the Internet will subvert the industry in which he is located. The Xinao Group is mainly engaged in energy, and the new hope lies in agriculture. It seems that it is incompatible with the Internet, but even the big bosses have begun to feel the sound of their iron hooves as people born in the 1950s and 1960s. Yang Wendong, the traditional TV manufacturer and president of Skyworth, once said that for the Internet, "If you don't hug, you will die!"
In the face of the Internet, it seems that all industries are beginning to feel the naked threat.
How to deal with: genetic mutation and wolf dance
So how do they respond?
Yu Minhong said that the service industry linked to the Internet has been reformed or subverted under such circumstances, and can only be willing, "but we can't dying." He is eager for "gene mutations." "Of course, this mutation is good or bad. I don't know, but I don't think I am genetically mutated. New Oriental's ground training model will one day be replaced. Instead of being replaced, it is better to replace yourself. I would be willing if I replaced myself unsuccessfully."
Yu Minhong has been on many occasions, bluntly saying that the New Oriental will be reformed. In November last year, Yu Minhong said after three days of the 20th anniversary of the New Oriental, "It is better to die on the road to reform and not die in the original gene."
If you don't succeed, you will become a man.
Coincidentally, like Yu Minhong, Song Lixin also mentioned "genetic differences," she even said. "Subversion of genes is as difficult as transsexuality. If you want to succeed, you must first go to the palace."
Yu Minhong thinks that Suning Zhang Jindong is an example. "Zhang Jindong did a very good job, because when Zhang Jindong realized that Suning’s physical store model would be subverted, he simply subverted himself."
When Sina Finance asked Yu Minhong on the road to reform, the staff would not be very painful. Yu Minhong said with a smile, "Yes, but that is a process that must be passed. In this way, everyone can get a new life together, and it is better than a company." Ten thousand employees suddenly had no food to eat."
There are also a group of such entrepreneurs who face the Internet and are confident, calm, and even see the Internet as an opportunity for change.
Wan Jie, chairman of Yachang Culture Group, said that although Yachang is engaged in the traditional printing industry, he believes that industry must always exist. "Because we have to eat, drink, and have industrial needs. The Internet era is doing business, I I don’t think it will be replaced."
He said that the Internet is not a crisis but an opportunity. Taking Yachang as an example, Yachang has its own website “Yachang Art Networkâ€. In the past, for the printing of the Internet, it was for value-added services. But now is not, now the Internet is included in the entire industry chain, Yachang website and traditional printing together into an industrial chain to provide services to customers. “So I think the Internet provides an opportunity for our traditional industry.â€
Wang Chaoyong, founder, chairman and president of Xinli Capital Group, revealed that he has been investing in the Internet for 15 years. He sorted out the context of global Internet development, saying that starting from the earliest search, then to the portal, then to the social network, to the e-commerce, the clues behind it are all the needs of users. “The biggest impact on traditional industries is traditional media, traditional manufacturing, and traditional trading companies. But if these companies combine well with the Internet, they still have the opportunity to grow together.â€
Wang Chaoyong talked about the impact of the Internet industry on the real estate industry, and the Internet has had a big impact on real estate sales. SouFun, livable, the stock price has risen more than 4 times in the past 12 months, and among the Internet companies in China, the most fierce share price in 2013 was Vipshop. "But the move to the front is a link that the Internet cannot replace. The traditional housekeeping skills of our real estate companies are land acquisition, approval, and planning. In the next five to ten years, the traditional model of real estate will be the main thing. Some of the icing on the cake. The Internet plays a role in the sales and marketing links, and it may also play a role in the financing process in the future. However, there is not much impact in the main links."
Yu Gang, chairman of No. 1 shop, recalled that he made a speech in Changsha about four years ago. He predicted that e-commerce is not a purification. It is a revolution. No matter how you are, it will come to you. By the side. "At that time, everyone talked about the wolf. Everyone saw it in the past few years, the wolf has come, no matter how you face it, the wolf has come."
Although the No. 1 shop is an e-commerce company, Yu Gang said that he is no more relaxed than traditional entrepreneurs. "We are all on thin ice. When mobile commerce comes, you don't make your own life, others will come to your life."
How to deal with the disruptive role of the Internet? Yu Gang said to the entrepreneurs present. "Now I don't talk about whether the wolf is coming. What are you talking about? Leading the wolf into the room and dancing with the wolf, you must accept this fact."
On the eve of the Lantern Festival, a group of entrepreneurs gathered in the Yabuli town of Heilongjiang. In the winter of ice and snow, they talked about finance, macro economy, real estate, and also talked about the Internet. The entrepreneurs who are doing business have more or less the same feelings about the Internet's influence on him and even subversion. "Anxiety" has become one of the hot words of Yabuli this year.