It is understood that due to the lack of detailed access rules for the home furnishing industry, the market threshold is relatively low, resulting in a large number of unqualified enterprises entering the market and causing market chaos. "Market access first refers to raw material access standards. For example, in a certain area, raw material testing meets certain standards, and formaldehyde, benzene, and phenol are controlled within a certain range. Raw material channels are contained. For companies that do not meet the market access threshold, , Through screening through intervention, and then the production enterprises to strengthen the management of production links, the market environment will be better. "Cao Zhiming said.   At 11:20 a.m. on the 18th, in a furniture market near Donghuancheng Road, Changchun City, furniture brand distributor Zhou Wenbin was holding a tablet computer to watch the latest updated TV series. After the end of the episode, he glanced at his watch, thinking it was It ’s time to go for lunch, and his shop assistants get together to chat about gossip in twos and threes. Occasionally, customers who come to the shop to buy will appear, and the staff will be temporarily dispersed ... According to Zhou Wenbin, for a long time , Seemingly completely unrelated to work, has almost become the norm in this store.  However, it was found in several furniture stores in Changchun that Zhou Wenbin's current situation is not an individual phenomenon. In fact, while merchants generally report that business is not easy to do, consumers are also complaining about why the speed of payment in the furniture market is never directly proportional to the speed of delivery ...  Contradiction between "buy" and "sell" in the furniture market  1. Merchants: Merchants have not "opened" for half a year after opening  "The turnover before 2 pm every day is actually earning rent, which is equivalent to working for the mall. Although the rent has not been greatly increased, but there are not many customers." Liu Chunhua has been stumbling in the furniture industry. After 10 years, in his view, the furniture market in recent years has indeed been sluggish.  And Ms. Chen, a dealer in a furniture store near Yuanda Street, told reporters that in the first half of the year after the mall opened, she had no orders in her store. "I really thought that I couldn't hold on at that time. If it had been done for many years, Relying on the sales of other stores as a support, I may have given up long ago. "  2. Consumers: It took half a year to book a bed  On the other side of the transaction, what consumers are concerned about is when will my order be delivered, whether it will be installed in a timely manner, where should quality problems be solved, etc.  "When I first renovated the house, I ordered all the furniture. I had thought that the house had been renovated and the furniture delivery and installation were all in place. But no one expected that it would be half a year before the bed I ordered was sent. What happened in the future. "Mr. Xu, a citizen, said that because the delivery and installation took a long time, he had consulted with the merchant about the refund, but because the other party repeatedly emphasized that the thing was already on the road, he thought that he had waited so long. Just give up.  Industry: The furniture market in Jilin Province has been decreasing at a rate of 10% per year since 2008  On the one hand, there is a sluggish business, and on the other, the unsatisfactory "last mile" is placed in front of the industry. It is a game of opportunities and challenges.  Cao Zhiming, secretary general of the Changchun Wood Products Industry Chamber of Commerce, said that since the furniture industry is the downstream of the real estate industry, the market supply and demand in recent years have been very contradictory, especially in products such as wooden doors, solid wood windows, and floors. "The period from 1995 to 2008 was a golden period for the development of the furniture industry. Compared with the current situation, although there is no complete market statistics, from the situation of Jilin Province, since 2008, furniture companies have reduced sales by 10% each year. %, This number is very large. "  Question one: the sequelae of the "fix sales by production" model  In Cao Zhiming's view, the reason why the furniture market is lagging in delivery and installation is largely due to the "production by sales" model.  "Most furniture manufacturers now use the" production-to-sale "model. When orders are received and production is inevitable, there will inevitably be a shortage of delivery time. When consumers pay money to place orders, merchants will Commitment to a delivery deadline, under normal circumstances will be delivered on time, but there are some special circumstances that lead to delays in delivery time, this time will hit the balance point. "He said that from the perspective of furniture types, panel furniture delivery is faster , And solid wood requires a longer production cycle.  However, he also admitted that the "last mile" is a common problem in the industry. To resolve the contradictions must depend on the enterprise itself. "Specifically, it includes a perfect logistics distribution system, training a professional installation team and a complete layout of after-sales service. Fundamental changes in the Internet, etc. "  Question 2: The new test after the rise of e-commerce  Taobao data shows that during the Double Eleven, furniture sales ranked in the top ten, and the turnover of nearly 500 million once again proved that e-commerce channels are increasingly valued by the majority of furniture manufacturers. The rise of e-commerce also affects the physical consumer market to a certain extent.  "The rapid development of e-commerce has an impact on the entire retail market, but fundamentally, it does not have a big impact on the furniture market. The after-sales problems and transportation risks of e-commerce have been widely criticized. Taking solid wood furniture as an example, Because manufacturers are mostly concentrated in the south, transportation to the north is affected by different natural environments, dry and wet conditions, and if there is no professional distribution channel, it is easy to appear glue, deformation, cracking, etc. "Cao Zhiming said that online shopping is just another kind of sales Form, but it cannot be the dominant one. The market is diversified and can be operated in any way, but no one way will replace the other.  At the same time, Wu Yue, a researcher in the home furnishing industry of the China Business Intelligence Network Industry Research Institute, believes that as a new channel for industry development, furniture e-commerce companies have sprung up since 2012. "Although furniture e-commerce has caused a considerable impact on traditional furniture stores, traditional furniture stores still have unique advantages over furniture e-commerce, such as perfect services and fast logistics." In addition, although online furniture prices are cheap, But after all, I can't see the real thing and can't completely let go of my heart. This also highlights the advantages of traditional stores.  Question three: brand, a common shortcoming  It is understood that in the current furniture market in Jilin Province, local companies have a relatively small market share of wardrobes , beds and other large-scale furniture, while floor, wooden doors, cabinets and other categories account for a relatively large proportion, which can reach a proportion of 7: 3. However, from a national perspective, there are some drawbacks in the development of furniture manufacturing enterprises in Jilin Province, which deserves attention.  “Firstly, the ability of Jilin Province ’s enterprises to independently develop new products is not strong, and it has always been led by some large domestic enterprises; secondly, the market maintenance ability is not strong, and it lacks long-term development vision; As a result, Jilin Province has few brands with great influence in the country. "Cao Zhiming said.  An industry insider also admitted that due to the above three shortcomings of local enterprises in Jilin Province, the ability to resist risks is obviously insufficient. "That is to say, the market is slightly affected. Enterprises in Jilin Province will be affected, and because they have been following large enterprises. The pace of launching new products will also have an impact on the market, resulting in a significant shortening of the survival period of commodities. " Local companies should pay attention to the development of new products and the use of new materials, which will be of great benefit in establishing a brand image and maintaining the market.  Industry calls for market access rules to be released early  According to data from the China Furniture Association, as of the end of 2012, the total output value of China's furniture industry has reached 1.13 trillion yuan, making it the world's largest furniture production and consumption country for five consecutive years. From this point of view, the furniture industry's market prospects are good. However, the industry has always had an attitude, looking forward to the introduction of the furniture industry market access rules to regulate the market environment.  The Changchun Chamber of Commerce for Wood Products Industry had planned to formulate an internal access standard for the chamber of commerce, but it did not proceed for some reasons. "First, the chamber of commerce is only an industry organization, and there is no legislative power, which is likely to lead to the suspicion of industry monopoly. Second, market access Entry will indeed play a regulatory role, but it will also strip off the small and medium-sized enterprises that have just started, which is not conducive to fair competition in the market, so it will not be achieved in a short period of time. "  However, in his view, the "bad review" mechanism of the e-commerce channel can draw on the ratings of the furniture industry. In the entire market environment, the use of the "bad review" constraint can make companies pay more attention to product quality and consumers. The choice will also be more targeted. (Editor: Peter)  Engineered Parquet Wood Floors Engineered Parquet Wood Floors,Wood Composite Panel,European Oak Parquet,Engineered Wooden Floors Shaoxing Haohua Timber Industry Co., Ltd. , https://www.woodtopiafloor.com
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