Master intervention should not only be expensive

Last week at the Guangzhou Construction Fair, well-known cabinets, sanitary ware, flooring, wooden doors and other building materials brands have arrived, during which, TATA wooden doors throw 6 million, launched 9 new products, set off a "master design" style, recently quite The three active designers Liang Zhitian, Dai Kun, and Zhai Bin became the protagonists of the day.

Coincidentally, designer Dai Kun landed in Beijing five days later, and his design of the new design of nature floor Daikun design series released, once again setting off the design circle and building materials circle intimate contact. In just one week, two brands and a variety of construction products with the name “Master Design” emerged, attracting a crowd of designers to vie with each other, and also brought freshness to the dull building industry. The former has great momentum, the latter is hard to find, and the response of design circles and building materials circles is very enthusiastic.

"Let good design go into the public," which has always been the hope of small partners. However, with the dual identity of bystanders and consumers, whether Guangzhou or Beijing, whether it is doors or wood floors, we all hope to see The value of the product itself is more real and pragmatic. The carnival in the circle is again buzzing. When products are priced in front of consumers and they want to walk into the homes of ordinary people, they all seem to need to “cool down” instantly. In the end, you haven't got to spend money on your home? What consumers can buy is a good combination of interior and exterior repairs. How much can it cost to run a master's “fame”? It's hard to say.

The style can be matched with the size can match the "master new" play well

Since brands use "master design" as a gimmick, what's new in the end? Among the 9 new products in the TATA wooden doors, Liang Zhitian has done a Hong Kong-style design with warm grey wood finishes, with leather and bronze steels as finishings; Dai Kun made a grey and different-colored interspersed design. A classic American; Wu Bin continued the Chinese design, combining Eastern and Western inspiration with the classical and modern elements. However, Dai Kun's new products designed for nature flooring have more breakthroughs. Canadian maple and black walnut are two kinds of wood, including three colors including deep and light wood color and "Mensao Blue". Three different sizes are used, and different combinations are used to piece together the possibilities of unlimited kinds of floors.

Not expensive than similar products? It's not easy to say

As far as consumers are concerned, there are not many "masters" they know well. Therefore, the important factor in determining whether they will pay is not simply the names that are loudly hailed in the industry. After watching a circle dazzling, listening to a cloud in the fog, return to rationality, quality, safety, environmental protection, and price are the key points that can really touch people. Many consumers are asking, how much is the so-called "master design"? Although at the two press conferences, no one made an official announcement on the selling price of the product, they unifiedly stated that they would not be more expensive than the same type of product. Is this true? "Mansion Times" touched you.

According to the introduction of nature flooring, Dai Kun design series has not yet officially launched sales, but in the interview, designer Dai Kun told us that the price of new products he designed feels “not expensive” to many floor dealers. For example, solid wood flooring made of Californian maple and black walnut is priced at a thousand dollars per square meter, and solid wood flooring is priced at three to four hundred yuan per square meter. Comparing products sold by nature, apart from selling a top black walnut solid parquet floor for 4,280 yuan, the same materials, whether solid wood flooring or engineered wood flooring, are in the middle position, not “expensive”. unexpected". In this regard, nature said that the above floor will appear in the physical stores in the near future, when consumers are more than one.

How many times do you have to turn over?

The "master design" on the other side does not seem to be the same as the above.

At present, there are 9 new models of TATA wooden door designers and 1,000 tryouts for pre-sale. We saw in the official flagship store on the Internet. After enjoying the discount, Wei Bin's works were priced at 5,723 yuan. Kun's work is priced at 8,985 yuan and Liang Zhitian's works are priced at 8,985 yuan and 16,500 yuan respectively. Comparing with other wooden doors of TATA, the conventional bedroom doors and kitchen doors are mostly between 1299-2880 yuan, and the silent series sells up to 4,251 yuan. There are only 4 interior doors with over 5,000 yuan. In other words, there are indeed many new products that masters have participated in, and the highest price of “Liang Zhitian” has been multiplied several times.

As shown in the above description, there is a door where masters are involved in the design, and its “face and phase” does have distinctive features and styles. This is undoubtedly the part that the modern living room wooden door should have been promoted for a long time. Its role as an "exemplary" is self-evident.

attitude

Master design "civilian price" can have

It is undeniable that TATA's mute door has a good reputation among consumers and nature has unique raw materials and manufacturing advantages. If we say that the two have cooperated with the masters in the past, they have made further upgrades in design, technology, and quality, and the price is not without reason. However, among the "masters," "design," "technology," "quality," and "service," which is worth the consumer to pay for it, only to wait until he knows.

In fact, despite the shift toward consumerism, the demand for home products is still “use of convenience” better than “look at the freshness”. If prices are raised because of the intervention of "masters," it is not easy to capture people's hearts. Dai Kun and Zhai Bin said that they would not lose face because of low selling prices. On the contrary, selling or selling would be a loss of face. A joke said that perhaps Hong Kong's top designer Liang Zhitian has not yet explored the psychology of consumers. Although more than 10,000 doors are worthy of the title of "Master," today's emerging designers frequently present good works. "One door price" can not only buy a sofa table with a good sense of design, but maybe even a practical dining table and chair!

Whenever a home product that is both appeaseable and well-known, it must be both beautiful and practical.