Access Control Card Market Review and 2016 Development Outlook

At present, whether it is security vendors or system integrators, the demand for product solutions has undergone disruptive restructuring. Therefore, at least until the first half of 2016, the domestic access control market continues to face new technology elimination and technology**, access control card market. It is still undergoing a major transformation and a rapid "reshuffle period." When access control companies with a certain degree of technological proactiveness and open-mindedness grasp new opportunities in industrial technology development, they will gain opportunities for rapid development.

I. Overview of the development of the card market in the past year

In the past two years, under the influence of big data construction such as “Smart City”, “Wisdom Community”, “Wisdom Livelihood”, “Wisdom Security”, and so on, various industries have experienced deep integration. In the field of access control, the traditional access control card application was affected by the “Internet” technology innovation. In 2015, various technology applications dominated by NFC mobile phones and financial CPU cards were introduced to the market, further subverting the development direction of traditional “card” technologies and products. , Traditional card market equipment sales growth tax reduction. While cross-border technology has allowed various new alternatives for different industries, the division of the security industry market has become increasingly blurred.

1. The concept of "Internet payment" and "cloud payment" in mobile phones has become a hot topic in the market

In 2015, with the declining communication costs of 3G and 4G mobile phones and the popularity of smart phones, mobile Internet applications have seen rapid growth. The integration of security and IT technologies and IoT technology has accelerated, and access control card industry solutions have been optimized to speed up updates. The proportion of traditional one-card products and equipment in the system has dropped sharply, no less than a new “industrial**”. At the Shenzhen AMB in 2015, various “card security” applications such as “Internet cloud parking”, “Internet smart city”, “Internet time attendance” and “Internet access control” emerged one after another. An application of “Internet security” was launched.

Although the entire security market was sluggish in the third quarter of 2015, the mobile phone "Internet" still did not reduce everyone's enthusiasm, and various "one machine pass" and "one card" based on WeChat or mobile phone APP application development became the focus of attention of the industry. The integration of the industry has become an important "medicine" to break through the current industry difficulties, and the market for access control cards has seen diversified development.

For the mobile phone "Internet", the traditional application is currently transplanted to the mobile WeChat end, and installing a separate APP application can realize the convenience of mobile Internet, such as focusing on mobile phone WeChat to achieve "One Card" management, focusing on WeChat to achieve online booking, visit, and visits of visitors. Intelligent authorization and so on is more convenient than installing a simple client to allow visitors to accept, and then complete the conference management and conference signing application function design through the mobile phone to achieve online booking conference room, so that most of the past systems that depend on the PC and the device are passed through the mobile phone. "Internet" to achieve new applications and experiences.

In addition, the emergence of a large number of "cloud payment" platforms has also played a catalytic role in the upgrading of the traditional card industry. In the past, the "Park Card" and "Campus Card" each had a tens of millions to hundreds of millions of consumption streams. It has long been the goal of various third-party "payment platform" operators to fight for food. After "Alipay" launched a series of campus "recharge fast" channel, "WeChat payment", mobile "and package" payment platform and "Lingnantong NFC" for financial applications for urban residents such as IC card, bus card, NFC mobile payment platform Mobile phone consumption platform, "Lightning brush", "Card card unit", "Small fish payment", "Box payment", "E card sticking", etc. A large number of small flash payment POS payment devices have been launched in succession. The "Urban Cards" from 460 cities across the country The area has extended to small business supermarkets, public utilities payment, and the traditional "Park One Card," "cloud parking," "Campus Card," etc., which have promoted the rapid development of the market.

The remotely connected one-card service has always been the demand for the construction of smart cities, as well as group companies, real estate, and chain companies such as smart parks and smart communities. At present, the use of B/S application platforms, distributed data computing, "cloud one card," "cloud parking," mobile phone APP applications behind the market, did not allow companies to make a big breakthrough in profits and performance, but cloud technology brings The off-site interconnection and breakthroughs in the new changes in local traditional card applications have injected new technical ideas into the “one-card” industry market. However, in 2015, financial market, telecommunications, mobile, and other operators used the "and package" packaged "NFC mobile phone card" application and in the "campus card" "Community card" and other investment projects, the market did not achieve the expected large number of universal. As a result, in 2015, when the overall market volume increased, the overall sales amount of most companies showed a negative growth. The main reason for this is that the new "city card" concept and solution have reduced the demand for traditional hardware equipment and further eroded the traditional "one card" market, which will continue to change the traditional security companies "heavy hardware, light software" situation At the level of system solutions, there is an alternative situation of "contradiction." These changes will have a greater impact on the second and third-tier brand companies that are slow to transition, have poor technical capabilities, and long-term reliance on traditional card or security product sales.

2. The explosive growth of the integrated license plate recognition market

In 2015, under the influence of the “Internet” concept, the “cloud parking” and the integrated video license plate system market suddenly showed explosive growth. Because of its convenient and quick mode, it has reduced the investment in the cost of traditional card-based one-card parking and avoided a large number of loopholes in the manual charging process, which has reduced the cost of users by nearly 1/3-2/3, and has been greatly favored by users. This has a major impact on traditional processing companies. "Integrated license plate recognition" system has achieved a 1/5 user market for new parking users in 2015 because it is cheap, practical, and convenient. As the system matures, it will become the future "parking card" market. The focus of the "cloud parking" solution also stands out.

For the free gift of "Ad Barrier", after years of difficult market resistance, it finally got a place in 2015 for the launch of the "Integrated Video License Plate" recognition. In addition, due to the influence of third-party payment platforms, mobile Internet companies and wearable companies have begun to pay attention to the transition from the traditional civilian market to the industry market. The biggest change is the dependence on mobile phone NFC technology for personnel identification, mobile Internet, and mobile payment applications. "Smart Card One Card" turns to "NFC mobile phone one machine pass."

3. The NFC mobile phone application of the mobile payment TSM platform advances slowly in the "access control card" market

Although the China Mobile TSM platform achieved cross-industry connection with China UnionPay TSM in 2015, it also opened more than 40 NFC applications such as interfaces to various industries such as banks, public transportation, municipalities, enterprises, and campuses, but due to the market and one-way Open self-characteristics (users can't give up their existing preferences such as telecommunications and Unicom for mobile NFC multi-applications), and their progress in the promotion of e-cards in enterprises and campuses is slow. Although the promotion was supported by domestic first-tier card companies, it still did not deviate from the promotion model of the early RF-SIM 2.4G card, and marketing innovation was insufficient, which hindered the rapid progress of the NFC field of TSM payment platform. The open NFC mobile phone application has already emerged in banking and third-party payment platforms (such as Alipay, etc.), hotel lock card, access control card, etc. It is expected that 2016 will be further developed. In addition, in 2015, the promotion of the state-owned CPU card card project was far from satisfactory in the government bidding project. It did not exceed the level of procurement tenders in 2014, and most applications still use the traditional IC card model.

Second, the 2016 access control card system new technology development trend

With the rapid popularization of 4G networks, NFC smart phone replacement will continue to take place. The advantages of fast Internet access and high bandwidth will further promote the prosperity of the NFC mobile phone card application market, and at the same time, the migration of domestic one-card hardware products to the Android platform. The development of the future card industry structure and products will be disruptive**. As an NFC technology with fast real-time authentication transactions, it is bound to promote the use of access control card applications as an important factor in the rapid growth of the future access control area, and once again help to promote the maturation and popularity of the application technology of access control mobile phone APP. Judging from the status quo of the development of the access control market, the author believes that the development of access control cards will have more new performances in the future:

1. Identity Diversification Broadens Market Opportunity for Access Control Card Systems

By 2016, over 150 commercial banks across the country have fully started the renewal of financial IC cards, and a large number of multi-functional payment carriers and service methods bundled together have continued to emerge in large numbers, such as financial and bank cards. The unified mode, the combination of financial CPU card and city card, bank card and urban card public relations, property community, shopping center and other comprehensive card models, these have further broadened the various market opportunities for access control card system, multi-protocol card reader The market came into being.

With the continuous deepening cooperation between the smart city card and the financial CPU card, the financial CPU card has made it possible to actively promote the informationization of the smart city community, the smart park card, and the smart campus card application. The introduction of financial CPU card based on NFC mobile banking and "flash payment" function will continue to guide the company's active back focus. When a large number of banks launch mobile banking based on NFC applications, their safe and convenient payment methods and identity authentication schemes must Will be introduced into the traditional "access control card" application.

2. Use mobile phone NFC and mobile phone Bluetooth technology to achieve mobile phone "shake" open the door

With the further advancement of NFC mobile phone applications, "One Machine Link" will replace traditional "One Card" applications more and integrate multiple SEs on the same terminal. Using various different technology forms, smart cards with different applications can be used. Exist in the same NFC terminal, these applications have been successfully promoted in some areas of the market. The various card simulation models supported by the NFC terminal, the various applications that have been issued and unreleased, and the parties with conflicts of interest are highly integrated to form a common application platform and can well support the mature applications to the NFC terminal. In addition to the addition of appropriate readers in the issuance process, it will not involve any transformation of the consumer environment and card issuance process, and will use the 3G/4G communication capabilities of mobile phones to further expand the "one machine pass" instead of "one card." Application scenarios and recharge modes. At the same time, in combination with the NFC application of mobile phone Bluetooth technology, the “access control card” mode that can be opened by the mobile phone “shaking a shake” will surely win the favor of the market and be promoted.

3. Access control with a wearable device "Wave opening" and mobile payment

Currently implementing near-field communication technology (NFC) on mobile phones to implement access control cards, transplanting mobile phone functions to wearable devices has been successfully applied in some “Smart City Cards”. In the era of payment instrument virtualization and payment platform cloudization, wearable wristwatches and wristbands have added "NFC core" to facilitate the realization of all the functions of NFC mobile phones.

As the current industry chain of NFC mobile payment in China is composed of “quartet model” ie banks, merchants, third party payment, and card issuers, multi-party interests need to be given due consideration and maintenance, so some low-end “NFC bracelets” in the market are not. The "NFC technology" in the real sense only adds a "Fm1208" CPU card antenna to the wristband, realizing the application of banks and city bus cards. The wearable device with "NFC core" is actually due to the cost factor. , popularity still needs a period of time and process. The access control card can meet the current user's needs and habits by using a wearable wristband or watch, and can also use the Bluetooth function of the wearable watch in combination with the NFC technology to realize the remote opening application of “wave opening”.

4. Continue to open up new areas for access control identification with third-party RFID technology

In the field of car anti-theft systems, keyless entry has always been a unique technology for mid- to high-end vehicles. In the future, access control technology will be adopted, and there will be various “RFID” door-opening solutions for “keyless” implementation in access control systems. This kind of active keyless sensor system has all the functions of automobile anti-theft, and it can also combine the “one card and one secret” encryption and decoding scheme in the security field to realize a multi-functional, networked, visualized safe use environment and enjoy quick and easy access. The control can also be combined with the electronic map function of the access control system and the integration with the visual monitoring equipment to automatically implement arming and disarming management and real-time monitoring alarms on the access control controller, photo taking and evidence collection, and public security system alarm networking.

5. Access control card products cross-border integration boost product quality experience requirements

When various IT technologies and tablet mobile phone technologies began to integrate more with access control products, users were more concerned with the product's experience. At present, the interaction of reading and writing devices and people, experiential touch buttons and multi-functional voice recognition become very popular design solutions for reading heads, attendance machines, and an integrated access controller. In addition, the access control read head design integrates security and interactive functions in functions and concepts, such as integrated intercom, human-machine interface, clock display, and wireless communication. These will continue to be the development direction of access control system products after 2016.

Conclusion

Under the influence of the mobile “Internet” concept, the integration of security technology and the “Internet” concept has seen a surge of innovation. Third-party services and operational emerging security service industries have become more active than ever. These have imposed higher requirements on the customization of product services. At present, whether it is security vendors or system integrators, the demand for product solutions has undergone disruptive restructuring. Therefore, at least until the first half of 2016, the domestic access control market continues to face new technology elimination and technology**, access control card market. It is still undergoing a major transformation and a rapid "reshuffle period." When access control companies with a certain degree of technological proactiveness and open-mindedness grasp new opportunities in industrial technology development, they will gain opportunities for rapid development.