In recent years, the home building materials market has indeed entered a plateau after the "explosion period." There is neither "catching" nor "turbulent situation." However, by 2014, the competition in the home building materials industry has quietly changed. It can be said that the "middle profit era" has arrived, and it will even enter the "low-profit era."
Old salts of inorganic or inorganic compounds, minerals, in the biological cells typically accounts for 1% to 1.5% of fresh weight, the human body has been found more than 20 kinds, including a large number of elements have a Ca Ca, P, P, K K, S S chlorine, Na, Na, Cl, Mg Mg, trace elements have a Fe of iron, zinc, zinc, selenium Se, Mo Mo, fluorine cobalt chromium, Cr, Co, iodine I F, etc.
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Random follow-up will not only disrupt the orderly market competition, but also can't digest large quantities of homogenous products in an environment where the market is sluggish. This year's home building materials market has become more severe than previous years due to the cost pressures of all parties. On the one hand, the home market is not optimistic because of the large environmental factors. The market's digestion capacity has become saturated, and on the other hand, it is a phenomenon of homogenization. Very serious, everyone sells basically the same material, but the appearance is different. Because of the homogeneity, the circulation speed of products slows down, which in turn affects the speed of product updates. It also allows businesses to suffer from a backlog of inventory, and even allows some poorly-operated companies to close down.
In terms of products, the imitation of the increasingly windy will have an adverse effect on the industry, which is also not conducive to the upgrading of the entire industry. In terms of furniture, mutual imitating is a very serious problem. Some companies have always followed the imitation of manufacturing. Products are widely divergent. They are all European and American, and they have no creation of their own. Where do they come from new products and new designs? Therefore, it is even harder for the industry to upgrade its nature.
The most important problem faced by current home building materials companies is that the brand in the entire market is too numerous and miscellaneous, and product design lacks individuality. In Italy, Germany and other countries, there are no more than 10 single-category furniture brands on the market, all of which are old stores of several decades or more. Each brand has its own unique style. At a glance, it knows what brand it is. In order to develop the enterprise, especially in the less prosperous market conditions, only innovation can find a breakthrough and win competition. Innovation includes many aspects, the key lies in product innovation and marketing innovation.
From 2014, the industry market will be in a period of low growth, and home building materials companies that are used to good days will face challenges. In the days when "sunshine" and "moisture" are insufficient, home building materials companies must digest the terminal and improve the profitability of the terminal. The management and promotion of the brand have also become imminent.