With the development of China's auto market, the revised version of the "Automotive Industry Development Policy" will be officially launched in the first half of this year. Among the major changes are: In 2015, China's own brand passenger cars will reach 50% of the domestic auto market, of which self-owned brands account for about 40% of the domestic auto market. In addition, large-scale backbone auto companies account for 20% of their total sales. As the host of “the world's largest auto market”, the independent brand launched another round of expansion plans to occupy a larger market and obtain more policy support.

Chery layout Ordos
On May 17, the commencement ceremony of Chery Automobile Erdos Project was held in the equipment manufacturing base of Dongsheng District, Erdos City, Inner Mongolia. This is another major move in Chery's development.

According to reports, Chery Automobile Ordos project, planning to start from the parts and components, gradually began to modify the vehicle, and ultimately form an annual production capacity of 300,000 SUV, pickup, commercial vehicles, modified cars. It is reported that Chery and its partners will invest 20 billion yuan in phases, and plan to complete the investment during the 12th Five-Year Plan period.

In recent years, relying on abundant resource advantages, Erdos City has achieved leap-forward development and has become one of the fastest growing cities in Inner Mongolia and even the whole country. In order to achieve economic diversification and sustainable development, the city launched a strategy of “structural transformation and innovation to build a market” to vigorously promote the development of non-resource industries. Due to the high-tech content, high added value, long industrial chain and strong economic driving ability of the automobile industry, Erdos will develop and cultivate the automobile industry as the top priority to realize the adjustment of industrial structure.

Since 2009, Chery Automobile has stepped up its layout for the new round of development. The Dalian base currently under construction is mainly based on passenger cars, covering the northeast region and undertaking overseas sales. The Kaifeng project mainly uses micro-cars and light trucks. The main, based in the Central Plains, radiates the country; the western region where Ordos is located is the most important market for SUVs, pickups and other models, accounting for more than 20% of the national market share. Therefore, the choice of Ordos to establish SUV, pickup, commercial vehicle projects is the need for Chery market development.

Industry experts pointed out that with China's rapid economic growth, China has become the world's most important automotive market, the world's auto industry giant is accelerating the shift of strategic focus to China, the domestic auto industry has presented an unprecedented fierce competition. Self-owned brand enterprises represented by Chery are also taking advantage of this opportunity to comprehensively lay out high-end brands and products, to bases and markets, and to lay the foundation for making bigger and stronger.

300,000 units of the Great Wall settled in Tianjin
On May 20th, the signing ceremony of “Great Wall Motor Tianjin 300,000 Passenger Car Project” was held in Tianjin Development Zone. According to the agreement, Great Wall will build 300,000 vehicles in Tianjin for stamping, welding, painting, final assembly, testing and other related facilities. The products produced are B-class cars and high-end SUVs, with a total planned investment of 4.2 billion. Yuan will start construction in 2013 and will be completed and put into production in 2015.

It is reported that the project of adding 300,000 passenger cars will be integrated with the project of “Great Wall Motor 500,000 Complete Vehicles and Supported Parts Production Base”, which was built in Tianjin Economic and Technological Development Zone last February. Next year, Great Wall Motor Tianjin The base capacity of the first phase reached 300,000 units, and in 2012, the second phase of the base expanded 300,000 units. By 2015, the total capacity of the Great Wall Tianjin base will reach 1 million to 1.2 million units. At that time, together with the Baoding production base, Great Wall Motor will reach a leap-forward development with a production capacity of 2 million units and a sales volume of 1.8 million units.

Wei Jianjun, chairman of Great Wall Motor, said at the signing ceremony of the new project that the reason why he chose to invest heavily in Tianjin Development Zone was that after many years of development, Tianjin Development Zone has become a good economic benefit, high return on investment, and competition between domestic and foreign companies. The open new area of ​​the hotel has a superior geographical position. Since the Great Wall entered Tianjin, the two sides have enjoyed a pleasant cooperation and the project is progressing smoothly. In addition, at present, Great Wall Motor is in a period of rapid development. It is necessary to seize the opportunity and develop by taking advantage of the advantages of Tianjin's scientific and technological talents and strong industrial base to strengthen the national independent brand, further enhance the company's international competitiveness and achieve the strategic goal of the Great Wall internationalization. . This is a win-win choice for Great Wall Motor and Tianjin Development Zone.

Great Wall Motor has a production capacity of 500,000 vehicles. The products have been exported to more than 100 countries and regions around the world, and have maintained the number of China's automobile exports and exports for the first time. In terms of capacity planning, Great Wall will increase its production capacity by 1.5 million units in Tianjin and Baoding in the next five years. In 2010, the production capacity reached 500,000 units, with a sales target of 400,000 units. In 2013, the production capacity was 1.6 million units and the sales volume was 1.3 million units. It is estimated that the production capacity will reach 2 million units in 2015 and the sales target will be 1.8 million units.

Gililan State Ten Thousand Motors City starts
On May 21, the expansion of the production base in Gili Lanzhou and the construction of six supporting enterprises were started. It is expected to be completed by the end of 2012. In the next three years, the production base in Gili Lanzhou will be built into a modern automobile industry base that integrates the whole vehicle manufacturing, parts and components and automobile engineering research in the northwest region, and has a production value of over 10 billion yuan. It will also become the European and Asian continent. The strategic base for the export of bridges along the bridge countries and regions. Its scale effect will double from the current 5 billion yuan to 10 billion yuan.

On January 15 this year, the Lanzhou Municipal Government and Geely signed an agreement on the expansion of the project. According to the cooperation model signed by the two parties, Geely will build an annual production capacity of 100,000 free ships, Global Hawk (free ship modified) car expansion and transformation and build a new SKD production line project of 20,000 cars. At the same time, Geely Group will introduce and cultivate 20 to 30 major parts and components supporting engineering enterprises.

The launching and completion of the project will also drive the industrial upgrading and industrial upgrading of Lanzhou. The airport circular economy industrial park with Geely Automobile Lanzhou production base as the core will become the largest automobile industry cluster in the northwest with an industrial chain total output value exceeding 10 billion yuan.

Chang'an Jingdezhen new base capacity of 500,000 units
On May 12, China Changan Automobile Group and the Jingdezhen Municipal Government signed a strategic cooperation framework agreement. Changan Automobile Group will build a new automobile industrial base covering an area of ​​15,000 mu in Hongyuan Town of Jingdezhen. Construction started on July 1 this year, with an initial planned annual production of 500,000 vehicles and 300,000 engines. According to reports, the base will only produce Changhe brand and Changan brand cars in the future. Changan will put two platforms and four models in the industrial base. The models produced include cars, crossovers and minibuses. After the new base is put into production, it will accelerate the development of Changhe Automobile and Changan Automobile Group.

The battle behind the frenzy expansion
The industry analysts believe that behind the crazy expansion of independent brands is actually a battle for future development space.

Among the self-owned brands, companies planning to produce at a million capacity by 2012 include BYD, Geely, Chery, Brilliance, and Jianghuai. The revised draft of the "Automotive Industry Development Policy" may soon be clear: "The number of automobile enterprise groups with a production and sales volume accounting for more than 90% of the market share will be reduced from the current 14 to less than 10." Obviously, if you can't quickly increase sales in the short term, it is likely to face the fate of being annexed in the future. Under the guidance of the goal of “40% of the domestic auto market”, the self-owned brands with high sales volume will surely receive more policy support. However, some industry experts have raised concerns about the expansion of their own brands. They believe that while seeking more room for development, independent car companies must also prevent the symptoms caused by overcapacity.

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