For a long time, mahogany furniture has been loved by consumers because of its warm color, elegant shape, strong durability, etc. At the same time, because of the precious materials and scarce resources, it has become a new investment favorite in the collection industry. The mahogany wood is hard, dense, and resistant to borers. It is known as the "king of wood". The real mahogany furniture is durable and will still shine for hundreds of years. And the so-called mahogany furniture mixed with a large amount of white leather will greatly reduce the service life. "National Mahogany Standard" defines mahogany as "heartwood of Pterocarpus, Dalbergia, Diospyros, Clematis, and Helix." "White skin" is the white part of the wood. The jargon of the mahogany world is also called "white edge". The scientific name is "sapwood": from the cross section of the wood, the dark part in the middle is called "heartwood", and the outside is surrounded by heartwood The whitish part is called "white skin". White bark is the part that delivers nutrients for trees. Compared with heartwood, it has a lower density and lower stress resistance. It is rich in nutrients and easily rotted by insects. If the surface and main structure of the furniture have white skin, they will be eaten by insects in a few years. This will not only affect the beauty of mahogany furniture, but also affect the firmness and service life of the furniture. Take a piece of red rosewood furniture as an example. Red rosewood is commonly known as "old mahogany". Red rosewood is the Dalbergia genus in redwood. According to the "National Redwood Standard", only the middle "heartwood" of red rosewood is Redwood, and the "white skin" wrapped around the heartwood is not redwood. Red rosewood furniture mixed with a large amount of white skins, when opening, there are many plates and square timbers with black and red in the middle, but the appearance is white. The sawn wood is also planed, tenoned and polished to form mahogany furniture parts. The parts being processed still carry "white skin". The parts are further processed and then sent to the assembly workshop for assembly. The assembled mahogany furniture has no white skin, but after turning the furniture over, the white skin is exposed on the lower panel. In the "Weekly Quality Report" survey, it was revealed that the reporter found two or three pieces of white skin on the lower panel of the furniture, and seven or eight pieces more. The largest piece of white skin actually accounts for more than 60% of the entire part. What's more, the red rosewood furniture produced by some manufacturers not only hides a lot of white skin in the interior and concealment, but also exposes the white skin on the surface, even the important parts such as the table legs and the main structure. Are all incorporated. Not only furniture made of mid-range mahogany red rosewood has white skins, but even the most precious mahogany woods, such as large leaf red sandalwood, small leaf red sandalwood and Huanghua pear, are made of white wood. Such a sharp contrast of black, red and white makes the produced homes have "defects", so the merchants considered "make-up" for the furniture wood. The so-called make-up is toning, gluing and lacquering. Painting mahogany furniture on the one hand conceals the specific material of the wood, and on the other hand it paints the white skin. In response to this phenomenon, as the leader of the mahogany furniture industry, Lian Tianhong took the lead and realized the abuse of white skin and furniture lacquer in the industry, and took the lead in making a waxed PK lacquer series. Propaganda reports, vigorously promote the true nature of mahogany furniture. With a sense of corporate social responsibility and a responsible attitude to consumers, Lian Tianhong posted posters in direct stores across the country to vigorously expose the difference between waxed furniture and painted furniture, and clearly inform consumers of the qualities that real mahogany furniture should have. This approach touched the interests of some people, and even suddenly created Liantianhong "poster door" in the industry. Many manufacturers hired people to tear posters in the store, even threatened with harsh words, etc. In the circumstances, even Tianhong did not fear, insisting on carrying out the promotion of waxed PK painted furniture in the end. Lian Tianhong knows that this society needs people who dare to tell the truth and do practical things, but also need companies with both integrity and domineering. Marx said: "Capital comes to the world, from head to toe, every pore is dripping blood and dirty things." In order to prove the error of this sentence, even from the beginning of its establishment, Lian Tianhong launched a sales model of "bargaining according to the price, no discount", daring to be the first in the industry, making furniture without compromise, and doing it cleanly. enterprise. The material of the furniture is real and without white skin, and the price is not neglected. The real name of the furniture is marked, the edge ball is not rubbed, the furniture is not discounted, and the cultural heritage carried by the furniture is not discounted. Make sales without discounts, using facts to prove that the so-called furniture discounts in the industry are essentially the hypocrisy of raising prices first. Liantianhong promised that the mahogany furniture is free of white skin and paint, and the first-line production plant is fully open to the outside world. A series of transparent behaviors will be used to create a "real body" of mahogany furniture for the enterprise. In the future, it will further confirm the "real body" of mahogany furniture with action, and show the "real body" of mahogany furniture to consumers through vigorous publicity. Today, the broadcast of CCTV's "Weekly Quality Report" is equivalent to tearing up the white skin camouflage in the mahogany industry. In this bloody storm, I believe that many unscrupulous manufacturers will be trembling and self-defeating. Their previous wrongful acts have also affected the entire industry. In the face of the dangerous situation where consumers are very likely to lose confidence in the mahogany furniture consumer market, Lian Tianhong has stepped forward and welcomes people from all walks of life to visit the factory to fully understand the furniture manufacturing process. Actively accept media interviews. Liantianhong will once again serve as an industry benchmark, save the entire mahogany industry, and clear the way for consumers to rest assured.
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On December 5, 2010, after the CCTV News Channel "Weekly Quality Report" aired the program "" White Skin "Materials Blackened Mahogany Furniture", there was an uproar inside and outside the industry. The phenomenon that white skins are commonly used in mahogany furniture in the mahogany industry is the same The skin was torn apart by people, which opened up the pain of some manufacturers and cast a shadow on the entire industry.