Abstract In recent years, with the promotion of consumer products in China's machine tool market, various consumer electronics and wearable devices represented by smart phones have emerged, which has also brought a new round of industry dividends for CNC machine tools. Seize the opportunity to drill the center and take advantage of the authority...
In recent years, in the Chinese machine tool market, with the spur of consumer products, various consumer electronics and wearable devices represented by smart phones have emerged, which has also brought a new round of industry dividends for CNC machine tools.

Seize the opportunity to drill the center and take advantage of the situation
According to statistics from authoritative departments, global smartphone shipments in 2014 were 1.167 billion units, up 25.9% year-on-year. In 2015, global smartphone shipments reached 1.292 billion units, up 11.1% year-on-year. China's smartphone shipments accounted for 40% of the world's total, and China's top 10 smartphone makers accounted for six of China's largest smartphone shipments. Since the iPhone 5 pioneered the magnesium-aluminum alloy trend, various mobile phone manufacturers have adopted metal-looking parts. In this process, China has undertaken more than 80% of the world's mobile phone and smart device production tasks. This new industry trend has led the replacement of plastic mold production tools by CNC machining tools represented by drilling and attack centers, becoming the darling of a new wave of market.
As the pioneer and leader of the world's drilling and attack center machine tools, Japan FANUC has opened ROBODRILL, the world's number one drill center system since the 1970s. Beijing FANUC Electromechanical Co., Ltd. relies on Japan's FANUC advanced CNC products and technologies to actively expand into new markets in the rapid development of intelligent manufacturing, and has outstanding performance in the drilling and attack center market in the past two years. From Japan's FANUC and Apple (APPLE) and Samsung (SAMSUNG) high-end strategic cooperation, to Beijing FANUC focus on the domestic mobile phone OEM production and drilling center CNC support, the company in mobile phones and smart consumer equipment processing The field has been deeply rooted and achieved remarkable results. In 2014, in the CNC package of the drilling and attack center, Beijing Fanuc achieved a 10-fold year-on-year increase. In the past year of 2015, in the overall saturation and downturn of the machine tool market, Beijing FANUC still achieved substantial year-on-year growth in the CNC support of the drilling and attack center.

Service is the key to grasping the market first
In the field of smart phone metal processing, Beijing FANUC has been striving to bring excellent CNC products and comprehensive solutions to Chinese machine tool manufacturers and Chinese end users, and has always been adhering to the principle of customer first, doing pre-sales, sales, and Full lifecycle service after sale.
In the nearly 40 years of development of the FANUC Drilling and Tapping Center, it has accumulated a lot of experience in the main application fields of drilling and attack centers such as 3C, mold and automobile, which can help users design and optimize the processing technology. Beijing FANUC integrates these rich industry experiences into the CNC solution of the drilling and attack center to realize the “metal cutting full process” processing of the smartphone, and the balance of high processing efficiency, high surface quality and high processing precision.
At the end of 2015, Beijing FANUC held a 3C intelligent manufacturing comprehensive solution industry exchange event with the theme of “FANUC Smart Infinity” in the smartphone manufacturing center in Dongguan, Guangdong. It is also the product line of FANUC in the field of factory automation and intelligent manufacturing. Comprehensive technology and comprehensive solutions have advanced to a high point.

Support the yield and consistency of user products with a complete solution
In addition to traditional sales and technical services based on CNC systems, Beijing FANUC has innovatively provided machine tool manufacturers and machining end users with a “full business value chain” for CNC applications and drilling center processing. Support for solutions and full service solutions. From the most basic CNC pre-sale, sale, after-sales service, to the "machine-level solution" based on machine tool performance debugging and optimization, extending to the workpiece-level solution for workpieces with different shapes and processing requirements. "Extension to the output to improve the "Comprehensive Solution" based on "Full Process Optimization" and "Full Process Operation Management" until the final product yield and processing consistency of the user are optimized to the best.
In addition, in conjunction with FANUC's product lines and integrated technologies for CNC, robotics, smart devices, and information software in the field of factory automation and intelligence, Beijing FANUC can provide customers with comprehensive equipment solutions for intelligent processing and smart factories. And comprehensive solutions, as well as FANUC's best practices in this area worldwide.

[Editor's note]
Through field visits, we have a new and deeper understanding of Beijing Fanuc. As a provider of CNC systems, Beijing FANUC can extend the scope of services in addition to professional CNC system products and services, and think of the end users, and research the user's products, processes and development paths to form an optimal solution. The solution finally allows the user to obtain more added value while using the CNC system well. The hard work and time cost can be imagined. This explains why Beijing Fanuc has a relatively large market force team. Why does Beijing FANUC have to build multiple user process R&D teams? Why is Beijing FANUC from general manager to various technical and market service personnel all year round? Running around. General Manager of Beijing FANUC, Jing Xirui, said in the conversation, “The most difficult thing for service users is to find the pain points and itches of users”, that is, how to provide users with the services they really need most. Well, it is precisely for this "one pain and one itch" that the users themselves can't touch. Beijing Fanake has been adhering to the basic principle of "customer first, service first" for 20 years, and walks with the users. With long-lasting companionship, we have worked hard in the market and process services, and finally won the long-term trust and sincere cooperation of many machine tool customers and end users.

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